Beginner’s Guide to B2B and B2C Email Marketing B2B and B2C email marketing is a powerful tool for businesses to reach their target audience, but only if they do it in the right way. Despite the rising trend of SMS marketing and paid social media advertising, email marketing has remained a strong method for businesses to convert their target audience into customers. Email marketing is far from dead, here you can discover why. In fact,
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Beginners Guide to B2B and B2C Social Media Marketing We all know a social media strategy is crucial for a business to reach their target audience, but no strategy is identical. Depending on who a business is intending to target, the social media strategy’s style and content will vary. If you’re using social media for B2B marketing, then your strategy is likely to be very different from a B2C strategy. In the early days, social
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What Is Nike Doing? Colin Kaepernick, former San Francisco 49ers quarterback, is the face of Nike’s new ad campaign. The endorsement deal between Nike and the American football star has fuelled a massive online debate. People from across the world are sharing their opinions about the apparel giant backing an athlete who previously triggered protests among NFL plays for social issues - like police brutality and racial inequality. In 2016, Kaepernick rejected to stand for
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