24 Aug 2018
Beginner’s Guide to Customer Segmentation One of the toughest challenges businesses face is knowing how to tailor their marketing efforts to specific groups in their target audience. To build a business, push conversions and raise ROI, businesses need to focus on meeting the needs of specific sub groups of consumers rather that treating their market as a broad group of potential customers. The way to do so is through customer segmentation. What is Customer Segmentation?
Read more 0
