Competitor Research
23 Apr 2019

The 5 W’s of PPC Competitor Research

By Michael Goldman

The Key Fundamentals to PPC Competitor Research Competitive analysis should be one of your top priorities at the beginning and throughout your PPC campaigns. But, it’s easy to get distracted optimising your own data instead of dedicating time to analyse your PPC competitors. The battle for conversions, leads, customers and ROI through paid advertising is fierce. And it’s getting more challenging for businesses to differentiate themselves from their competitors. You’re planning, running and monitoring your

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Google Ads
22 Apr 2019

How Does Google Ads Work?

By Michael Goldman

Getting to Know Google Ads Every year there are 2 trillion Google searches, and most search results page feature Google ads. No matter the size or industry of your business, Google Ads can be an effective method of driving targeted traffic to your website exactly when your audience are searching for the types of products / services that your business offers. Surprisingly, while Google Ads is the biggest online paid search network, there are companies

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Origins of the Hashtag
16 Apr 2019

Twitter: Origins of the Hashtag

By Michael Goldman

Origins of the Hashtag: How Did It Start on Twitter? Hashtags are used across the world, especially on the social media platform Twitter. But where did it all begin? What exactly are the origins of the hashtag? The concept of tagging social media groups and topics with a hashtag is credited to one man named Chris Messina. While running an internet consulting company in 2007, Chris had the idea of using hashtags on Twitter so

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