17 Jan 2018

All About Facebook’s Algorithm

By Michael Goldman

Facebook's Algorithm is changing … again. Mark Zuckerberg has dropped another bombshell. “You’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” –  the Founder and CEO of Facebook, January 11th2018. So, you’ll probably see more posts about your Great Aunt’s trip to Tesco or status updates from that long-distance cousin

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16 Jan 2018

Why Your Business Needs Google AdWords

By Michael Goldman

Getting started with Google AdWords Before we begin, look at the statistic below, they show how valuable Google AdWords can be! - 86% of consumers use the Internet to find a local business (WebVisible survey) - Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report) - About 97% of Google’s total revenues come from advertising. (Google Investor Relations) Google AdWords can be called a range

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15 Jan 2018

Would A Social Media Influencer Help Your Business?

By Michael Goldman

What does a Social Media Influencer do? You’re more likely to visit a restaurant if a friend recommends it. That’s what a Social Media Influencer does, they act like a friend to the public giving their recommendations of what to do, what to buy and places to go. An Influencer will have a huge social media following, ranging from thousands to millions of followers, and a reputation to persuade their audience to do and buy

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