7 Feb 2018

How to Make Your Site Google-Friendly

By Michael Goldman

Why Should You Make Your Site Google-Friendly? SEO should be a crucial aspect of your marketing strategy. Nothing can compare to a well-designed, fully optimised website that’s google-friendly and full of engaging content. SEO isn’t all sunshine and rainbows. It can be challenging, time consuming and actually rather infuriating when you’re not achieving the results you were hoping for. But hang in there – optimising your website won’t happen with a snap of your fingers.

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6 Feb 2018

Google’s Algorithm Explained

By Michael Goldman

The Beginners Guide to Google’s Algorithm If your business has a website, you need to know about Google’s Algorithm, in this article, we will explore what Google’s Algorithm is and how it determines the ranking of your site pages. Why Google? Google is the dominant search engine. There are plenty of search engines, like Bing.com and Yahoo.com, but Google is leaps and bounds ahead of them in popularity. 1.17 billion people use Google Search, 77%

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5 Feb 2018

SMART and Setting Goals for SEO

By Michael Goldman

Setting Goals for SEO Before we delve into how to set your own SEO goals, let’s remind ourselves briefly what SEO is. What is SEO? SEO stands for search engine optimisation. Simply, SEO is just about ensuring a website can be found when a searcher uses words and phrases relevant to the sites offerings. SEO isn’t as complex as it may first appear, it just involves ensuring your target market can reach your site through

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