Answering Your Top Questions About Twitter Ads
With 500 million tweets sent per day, it can be easy for a brand’s marketing on twitter to go unnoticed by their target audience. Twitter ads are designed to help you connect with your audience, generate results that drive conversions, and add value to your business.
Take a look as we answer the top basic questions about Twitter Ads
How Am I Charged?
Twitter ads run in an auction. You determine how you are willing to pay for each interaction, like a new follower or a click to your website. Alternatively, there is automatic bidding available – which decides the best bid cost based on your stated budget and goals.
How Much Do I Have to Spend?
There’s no minimum campaign spend – but you do have to spend money to make money! Twitter allows advertisers to select a daily budget for their ads, so you can always be in control of your campaign.
What Ad Styles Are Available?
1. Promoted Tweets
Promoted tweets are simply tweets that advertisers pay to share to their audience who are not following them on twitter. Much like regular tweets, they can be engaged with through retweets, likes and so on.
2. Promoted Accounts
Follower campaigns allow businesses to promote their Twitter account to Twitter users who don’t yet follow them but could be interested in doing so.
3. Promoted Trends
Trending topics are the most popular subjects being talked about on Twitter.
When users click on your Promoted Trend, they will see an organic list of search results for the given topic, with the promoted tweet from you placed at the top of the list.
What Objectives Can I Achieve?
Much like Facebook ads, Twitter ad campaigns are based on specific business objectives, so the first thing businesses need to do is decide their campaign objective to determine which engagement types and actions they will pay for.
Ensure you have solid goals set and specific objectives for your campaign. Businesses can choose from the following objectives:
- 1. Awareness: businesses can promote their tweets to maximise reach
- 2. Engagements: promote tweets to generate retweets, likes and replies
- 3. Followers: promote your account and grow your following
- 4. Website Clicks: drive traffic to your website
- 5. App Installs: advertise your mobile app and get more downloads
- 6. App Re-engagements: to encourage existing users to open and use your app
- 7. In Stream Videos: pair your videos with premium content
- 8. Promoted Video Views: get more people to see your GIFs or videos
Who Can I Target with Twitter Ads?
Twitter offers a range of targeting options to help businesses reach the right audience for their ad and maximise their budget. Targeting options include:
Demographic: gender, age and language etc
Geographic: from postal code or country
Technology: target by device or carrier
Audience Features: target based on certain user characters like events, interests, behaviours, specific keywords and tv shows that users tweet about.
How Do I Get The Most Out of My Budget?
1. Highlight Your Unique Selling Point
You cannot assume people who see your ads know who you and what you do.
Use an image and / or copy in your tweet to highlight your unique selling point so members of your audience who see the tweet know why they should engage.
For example, if you are running a sale, highlight the percentage discount or specific savings to encourage more conversions.
2. Feature a Clear Call to Action
Make sure your audience know exactly what you want them to do.
Try something short but to the point, like ‘follow us’ or ‘get offer’.
It’s important your ad doesn’t try to do too much – once you’ve made it clear what you want your viewers to do, don’t distract them from the call to action. Steer away from featuring too many links and use selective hashtags to avoid distractions.
3. Learn from Your Organic Tweets
Make sure you incorporate what’s working from your organic tweets into your paid campaigns. For example, if eBooks perform particularly well, then consider centring your ad campaign around promoting more downloads.
4. Use High Quality Content
Blurred or pixelated images won’t grab attention.
Yes, your words are crucial, but your visuals are what grabs attention and gets your tweets to stand out.
If you have a product to sell, consider including people using and enjoying your product in your creative, or show your product in a useful context.
4. Conduct Detailed Testing
Twitter ads are an excellent way to see what gets your audience to convert. Test anything from your ad format to the creative and call to action.
Ready to Get Started with Twitter Ads?
We’d love to have a chat about how we can make Twitter ads work for your business.
Contact Different Gravy Digital today for a free, no obligation consultation:
Book a meeting: michaelgoldman.co.uk/
Telephone: 0161 706 0004