Why Your Business Needs to Invest in Paid Advertising
If you’re a business looking to grow online and generate excellent results, then Pay Per Click advertising could be the answer for you.
By the end of our guide you will have learnt:
- – What is Pay Per Click Advertising?
- – How Does Pay Per Click Advertising Work?
- – 8 Unmissable Benefits of Pay Per Click
- – Why Pay Per Click Advertising Is a Game Changer
- – What Makes the Difference Between Success and Failure?
Pay Per Click advertising has quickly become one of the most significant forms of digital marketing. It helps businesses across the globe, of all sizes and industries, to increase their leads, sales and return on investment (ROI).
What is Pay Per Click?
You’ve probably heard the term Pay Per Click but what exactly is it and how can it bring a profit to your business? Commonly referred to as PPC, sponsored ads, paid search and paid advertising, Pay Per Click is a form of online advertising in which the business pay a fee every time their ad is clicked on.
Basically, it’s a way of buying targeted visitors to your website rather than ‘earning’ traffic organically.
When we talk about Pay Per Click, most people automatically think about Google Ads. While advertising on Google search results is a very popular form of PPC, there are a range of different styles:
How Does Pay Per Click Advertising Work?
For ads to appear on search results, for example, advertisers must go through an Ad Auction, which is an automated process that Google and other providers use to determine the relevancy and validity of the pending ads.
During the ad auction (bidding system), advertisers must bid on keywords or terms that they want their ads to appear on.
Every provider is different, but the below example is how search engines operate.
For example, a Law firm in Manchester may want to bid on the keyword phrase “Solicitor Manchester”. When the user submits their search query, the search engine uses an algorithm that the Ad Auction is based on – which decides which ads are displayed, the order they are displayed and by which advertisers.
Every time your ad is clicked, the user is sent through to a landing page (a webpage which is created specifically for the purpose of generating leads from your ad campaign) and you pay the search engine a fee for that click, according to the pre agreed guidelines set.
Want to drive targeted traffic to your website who are further down the buyer funnel and are much more likely to convert? Pay Per Click advertising can help your business do just that.
To arrange a free, no obligation consultation with us:
Book a meeting: michaelgoldman.co.uk/
Telephone: 0161 706 0004
8 Unmissable Benefits of Pay Per Click
1. You Only Pay When an Interested User Clicks
You know exactly where your money is going – and you only pay a fee when a targeted user clicks on your ad.
This is the complete opposite to popular methods like email marketing and social media management – where you pay a specific amount of money in advance and hope you generate a profitable return on investment. But you never really know if your efforts will pay off until you’ve spent your money.
This is what makes Pay Per Click advertising so appealing for businesses – you only pay when your ad has driven traffic to your landing page. If no one clicks on your ad, then you will not need to pay a fee to the provider.
2. It’s Scalable Marketing
One of the primary concern’s businesses have with PPC is that they assume it will cost an arm and a leg. Its common for brands to worry that the cost of clicks will be too expensive or that the clicks they accumulate will not generate ROI for the money that they spent. But this can’t be further from the truth.
You can change your budget and daily ad spends when necessary. Even if you have a relatively small budget, you can still generate results from paid advertising. Some businesses spend tens of thousands pounds a month and others a few hundred pounds, it’s entirely your choice.
3. You’ll See Quick Results
Even if you’re miles behind your competitors with Pay Per Click advertising, it’s possible to get your ad account optimised and running quickly. This is a big difference from organic methods of marketing like search engine optimisation, where it can take weeks, months or even years to see noticeable results.
4. Reaching More of Your Target Audience
Even if you’re a few years late to the game, Pay Per Click offers plenty of opportunities that your business cannot afford to miss. Paid advertising allows you to quickly reach those who aren’t already aware of your brand, which expands your reach and doesn’t limit you to your existing followers or customer database.
5. You’re in Complete Control
You have a lot of budget flexibility – you can test the waters with a small budget to see how things go.
You have complete control of your ad budget and bids, you can decide how much you’re willing to spend on Pay Per Click advertising.
If you’re generating promising results, then you can increase your budget instantly. Alternatively, if you want to refine or improve your advertising, then you can pause your ad spend immediately.
Unlike more traditional forms of advertising, where once the campaign has begun it’s pretty much out of your hands, Pay Per Click advertising allows you to make decisions about your ads as and when it is needed.
Optimise your ads while they’re still live. There’s no lengthy process involved when it comes to editing your campaign.
6. Tools At Your Fingertips
Google Ads in particular, offers effective tools to monitor the progress of your PPC campaign.
Easily see how well your campaigns are performing, including insightful data like …
- – The number of clicks each of your ads have received
- – The number of views (how many times the ad was seen)
- – Your total conversions (how many visitors to your website completed your goal)
- – Your profits and improvements during specific periods of time
The data then needs to be leveraged so you can understand how much you have spent, the results you have generated and whether your ad campaign is achieving positive or negative results.
Because there is so much flexibility and freedom with paid advertising, you can use this knowledge to make important decisions and further optimise your campaign.
7. Target Your Market When it Matters
Are you looking to target an exact group of people, at an exact time with an exact ad? Pay Per Click advertising allows you to do this easily.
Paid advertising comes with flexible delivery options for you to deliver your exact message when it’s going to achieve the biggest impact. You have much greater control over how and when you deliver your brand message, unlike in SEO when an algorithm dictates where and when your content is displayed.
8. Increase Brand Exposure
Even the smallest of brand exposure can have an impact on your customer behaviour. Paid advertising gives you the chance to influence your target audience’s opinions in every single interaction.
Paid advertising helps you achieve business goals, it’s a platform for brand-building that delivers your message to large audiences on demand.
Get your business and brand message in front of people who would otherwise have absolutely no idea you existed.
What Makes the Difference Between Success and Failure?
The short answer, expertise.
While paid advertising might seem simple, running a successful account is far from it. There is a lot that goes into building and running a successful Pay Per Click campaign, so most business often work with digital agencies to build, optimise and run their paid campaigns.
Selecting the right keywords, organising the keywords into campaigns, understanding how to reach your target audience and setting up your ad groups takes a lot of time and it is extremely important that you get it right.
Contact Different Gravy Digital
(Our expertise will make all the difference to your campaign!)
So, if you’re looking for quick and long-lasting results, quality traffic driven to your website and promising conversions, then get in touch with us today.
If you’re considering exploring paid advertising for your business but you don’t have the experience, knowledge or the time to optimise and manage a PPC campaign, then Different Gravy Digital can do it for you.
We build, run and optimise paid campaigns for a range of clients, and we’d love to help you too!
Fancy a Chat?
To get a free PPC review and no obligation consultation, contact us:
Book a meeting: michaelgoldman.co.uk/
Telephone: 0161 706 0004