The Importance of Infographics for Business
Using infographics for business can work wonders.
Unlike other forms of advertisements, infographics aren’t pushy and are extremely shareable across social media and other platforms. Blogs help to better SEO and brand authority, social media marketing helps to increase web traffic and brand awareness, but infographics can catch your consumer’s eye and are typically pretty interesting to look at.
In today’s blog, we’ll be looking at the key parts of an infographic, what they can do for businesses and how to use them.
What’s an Infographic?
An infographic is a way to present information in a creative, innovative fashion.
Infographic is simply short for information graphics, they’re a graphic visualisation representing complex information, statistics, data, knowledge in a clear, easy-to-read format.
They tend to improve cognition for consumers by enhancing their visual system’s ability to see patterns and trends.
The 3 Crucial Parts to an Infographic
1. Visual / design: the colours and graphics used to grab attention
2. The content: statistics, facts or insightful data
3. The knowledge: to convey large amount of information in a digestible form
Why Your Business Should be Using Infographics
To Clarify Messages
Not everyone wants to or has the time to read large paragraphs of information. Using infographics for business can simplify communication and can represent complex information in a much simpler form.
To Attract Attention
What’s more appealing? A big chunk of text or a colourful, eye-catching infographic?
We’re easily attracted to visual elements that catch our eye. On their own, text and graphics are very useful, but together they can unite their strengths and be an even more powerful tool.
To Raise Brand Awareness
Did you know infographics are more likely to be shared on social media 3X more than any other style of content? So, they’re a tool to generate more followers, engagement and increase brand awareness.
They’re usually designed to include important information about a business, which may be:
- – Your logo
- – Brand name
- – Contact details
- – Services
- – Motto
With the shareability of infographics, you have the chance to go viral. With compelling visual content, viewers may want to pass on the information to others who would find it useful or interesting.
Improving Your SEO
If your infographic goes viral or generates a good amount of engagement, then maybe you can generate some good backlinks to your website.
If your infographic proves to be useful, other businesses may want to include it on their website. And so long as they credit and link the source back to your website, you can really boost your search ranking!
How to Use Infographics for Business
There is an abundance of ways you can create infographics. Whether it be to generate leads or to increase your following.
1. To Promote an Offer or Discount
What services or products do you offer? Try picking the 5 most appealing things about them and putting it into an infographic. Consider including some statistics too for a bit of leverage behind your points.
Infographics in this form could be a way to generate leads, a creative and shareable infographic could encourage people to buy from your business.
2. To Highlight Key Points in a Blog Post
Infographics aren’t supposed to hold a lot of in-depth information, but blog posts are. Create a blog post and infographic to meet the needs of different consumers. Some may want to glance at an infographic to get the general gist, whereas some will want to read in detail.
Perhaps you could use your infographic to promote traffic to your blog post on social media.
3. To Answer Popular Consumer Questions
Perhaps there are common questions consumers ask you or you have answers to questions they haven’t even asked yet.
Use an infographic to portray the information in a clear, easy to read way.
4. To Share Information and Data
A fact report in a standard PDF is much less interesting to read than an infographic. Use one to portray serious information in an interesting way through the use of colour, imagery and different fonts.
Conclusion
Infographics are more than aesthetics. They include important information that brings value to a business. In a highly competitive market where consumers are flooded with information, using infographics for business can be a refreshing change of scenery.
Does your company use them?
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
Contact Details:
marie@differentgravydigital.co.uk
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN