Meta Descriptions

Beginner’s Guide to Meta Descriptions Optimised meta descriptions have a crucial role in getting search engine visitors to click on your links. Think of them as mini-ads, the better optimised they are the more you can influence consumer behaviour and raise your CTR. In this article, we’ll be covering: 1. What is a meta description? 2. Do meta descriptions impact SEO? 3. Our top tips for creating meta descriptions 1. What is a Meta Description?

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SEO

Take a Look as We Answer Popular Questions About SEO We’ll be covering the most common questions asked about SEO, so you can have a sound understanding of how it works. SEO can seem extremely confusing to outsiders. There are plenty of how-to guides out there produced by experts, but often they end up disagreeing with one another with biased opinions. And to make it worse, Google have a habit of changing their algorithm regularly

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Social Media for Customer Service

Beginner’s Guide to Social Media for Customer Service In today's article, we'll be looking at how businesses can use social media for customer service. Take on-board our tips and pay attention! We used to rely on word-of-mouth to make purchasing decisions. But with the development of technology, consumers often turn to social media to find answers to their queries, discover more about a brand and aid with the purchasing decision. We used to ask a

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Hosting Provider

Why Your Hosting Provider Has to be SEO-Friendly Using a reliable, SEO-friendly hosting service is one of the first things businesses have to worry about when launching their website. A hosting service can impact a website’s development, page ranking on search results and the overall performance of a website. What’s a Hosting Provider? It’s the company that provides the services required for your website or web page to be accessible on the internet. Websites are

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De-Indexed by Google

Has Your Website Been De-Indexed by Google? There are a whole host of reasons why your website isn’t ranking on Google SERPs. Maybe it’s because your website just isn’t as good as your competitors and there’s some SEO improvements you can do - but it can also be because you’ve been de-indexed by Google. Whilst standard SEO practises might seem simple - actually seeing results can be more challenging than expected. There’re competitors to think

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Beginner’s Guide to Semantic Search Businesses’ can’t afford to not understand what semantic search is and how to use it. If you want to know how to essentially get ‘free’ traffic to your website pages, then this article is one you must read. Semantics are at the centre of every single search query answered on Google. When a consumer uses Google’s search box, the search engine uses a bunch of algorithms to find the most

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Is Instagram Influencer Marketing Still a Powerful Tool? If you use Instagram, you’ll know you don’t need to scroll for long before you find a post promoting a product with #ad at the end of it. This is commonly known as Instagram influencer marketing, where users with a large following (usually celebrities) are paid to become brand advocates and encourage their audience to convert or buy. With the hype about Love Island at the moment,

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Top Tips to Optimise Your LinkedIn Company Page Do you have a LinkedIn Company Page? Is your page attracting the right audience? Do you know how to optimise your LinkedIn Company Page? As we mentioned in our previous blog post, “How to Set Up Your LinkedIn Company Page” your Page is your online business card. It lets you prove yourselves as valuable to your audience whilst giving them the opportunity to learn more about your

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Getting Started with Google Knowledge Panel When people search for a business on Google, a box to the right may appear on their search results. It’s called a Google Knowledge Panel (some call it a Google Knowledge Card) and holds information about a company to help potential customers learn more about a business. They’re powered by Google’s Knowledge Graph, which you can learn all about here. They’re a feature of Google’s SERP and displays key information. Panels

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Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to   boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts

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