What to Consider Before You Choose a Domain Name How much thought do you need to put in to choose a domain name? As long as it directs customers to your site, does it matter? Whilst it may seem like a small thing, your domain name is a key element to your website. Your URL is what users will see before the content in your website. It’s your first impression, a well-thought out domain name

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A Beginners Guide to Domain Names “What are domain names and how do they work?” It can be confusing to understand the difference between domain names, hosting and other services, particularly for beginners. It might sound basic, if you’re involved in building websites, but for those who are in unfamiliar territory, it’s everything but simple. There are plenty of resources about domain names, with buckets of information. However, they often don’t have new-starters in mind.

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Why Should You Make Your Site Google-Friendly? SEO should be a crucial aspect of your marketing strategy. Nothing can compare to a well-designed, fully optimised website that’s google-friendly and full of engaging content. SEO isn’t all sunshine and rainbows. It can be challenging, time consuming and actually rather infuriating when you’re not achieving the results you were hoping for. But hang in there – optimising your website won’t happen with a snap of your fingers.

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The Beginners Guide to Google’s Algorithm If your business has a website, you need to know about Google’s Algorithm, in this article, we will explore what Google’s Algorithm is and how it determines the ranking of your site pages. Why Google? Google is the dominant search engine. There are plenty of search engines, like Bing.com and Yahoo.com, but Google is leaps and bounds ahead of them in popularity. 1.17 billion people use Google Search, 77%

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Setting Goals for SEO Before we delve into how to set your own SEO goals, let’s remind ourselves briefly what SEO is. What is SEO? SEO stands for search engine optimisation. Simply, SEO is just about ensuring a website can be found when a searcher uses words and phrases relevant to the sites offerings. SEO isn’t as complex as it may first appear, it just involves ensuring your target market can reach your site through

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Why Your Business Needs to Choose the Right Keywords It all begins with the searcher. What will they type into a search box? No matter how well-thought out your SEO methods are, if you aren’t using accurate keywords it’s completely useless. You must choose the right keywords. Spending time conducting keyword research is always time well spent. Keywords can determine your sites success or failure – if your chosen keywords aren’t resulting in any website

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Your Beginners Guide to a Perfect Landing Page Your product may be irresistible. Your PPC ad may be perfectly optimized. Or, your email campaign’s design may be faultless. But without a good landing page, your efforts are completely wasted. And consequently, your business and ROI will suffer. Your landing page can often determine the success or failure of your online marketing. We’ll start from the beginning, you need to know what one is and why

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What Will Your Brand Gain by Advertising on YouTube? Advertising on YouTube is still unfamiliar territory for many brands. Even more so for small businesses who have a limited budget for their digital marketing campaigns. It’s understandable why so many businesses are cautious of trying a new marketing campaign since if it’s unsuccessful, they may have blown their whole budget. But let me assure you advertising on YouTube is completely worth it. As a business,

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Why YouTube Video Ads? For marketers and business owners, YouTube Video Ads are a huge opportunity to engage with their target market. If you want your brand to be seen, YouTube Video Ads are a proven way to increase your discoverability. - YouTube has over a billion users, with more than 500 million hours of videos watched every day. - They’re the second biggest search engine, after Google, of course. - 1/3 of online activity

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BING WHO? Bing has 873,964,000 searches a day. Yes, Google has over 5 times as much, but if you don’t advertise on Bing, you’re not reaching your entire potential audience. Bing might be alien to you, but it’s still a popular search engine that attracts users every day. Just because their market share is nowhere near as big as Google’s, doesn’t mean we should completely dismiss the use of it. Bing Ads have some benefits

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