Is Instagram Influencer Marketing Still a Powerful Tool? If you use Instagram, you’ll know you don’t need to scroll for long before you find a post promoting a product with #ad at the end of it. This is commonly known as Instagram influencer marketing, where users with a large following (usually celebrities) are paid to become brand advocates and encourage their audience to convert or buy. With the hype about Love Island at the moment,

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Top Tips to Optimise Your LinkedIn Company Page Do you have a LinkedIn Company Page? Is your page attracting the right audience? Do you know how to optimise your LinkedIn Company Page? As we mentioned in our previous blog post, “How to Set Up Your LinkedIn Company Page” your Page is your online business card. It lets you prove yourselves as valuable to your audience whilst giving them the opportunity to learn more about your

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Getting Started with Google Knowledge Panel When people search for a business on Google, a box to the right may appear on their search results. It’s called a Google Knowledge Panel (some call it a Google Knowledge Card) and holds information about a company to help potential customers learn more about a business. They’re powered by Google’s Knowledge Graph, which you can learn all about here. They’re a feature of Google’s SERP and displays key information. Panels

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Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to   boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts

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A Beginner’s Guide to Keywords Placement for Website Optimisation Website optimisation ways that consumers find your website. If you haven’t included targeted and specific keywords for your website, then unfortunately your target market will struggle to find you. Keywords are a big part of SEO, refresh your memory on SEO in our previous blog post, “Complete Beginners Guide: What is SEO?” Where you place your keywords is important, but it’s equally important to choose the

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What is SEM? Search Engine Marketing, SEM, is internet marketing to improve a brand’s visibility. A well thought out SEM process will increase your website traffic and expand your footprint online.  It includes the use of paid search, typically pay per click campaigns. But, SEO can also be categorised as a SEM strategy. This week we’ve been focusing on SEO and paid advertising, get up to speed; - Perks of Using Google and Bing Advertising

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An Introduction to SEO and Keywords When launching a new website, there’s an SEO process that you’ll need to go through, so the right people are finding your website. Optimizing your website isn’t a one-off process, to keep your site ranking highly on SERPs your site will require maintenance, tuning, testing and routine monitoring. SEO can be a challenging and lengthy process, but the rewards are unmissable. To help you reach your SEO goals, use

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The Importance of Understanding SEO and SEM It can be difficult to understand the grasp of SEO and SEM, particularly if you’re unfamiliar with them. Just to make things more challenging, the terms are often used interchangeable. But it’s crucial to understand SEO and SEM both have different definitions. They’re separate, but they can be used together. What is SEO? Search Engine Optimisation, SEO, is the process of maximizing the number of visitors a website

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Taking Advantage of Both Google and Bing Google is the market leader, averaging a net share of around 75.06%. Whilst search engines like Bing usually get scooped up in to the ‘other’ 24.94%. In perspective, they still hold a large audience and it would be stupid to ignore them. But Google and Bing have a lot of similarities. Google is the champion of searches, there’s no argument about it. But poor Bing, who are often

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What to Consider Before You Choose a Domain Name How much thought do you need to put in to choose a domain name? As long as it directs customers to your site, does it matter? Whilst it may seem like a small thing, your domain name is a key element to your website. Your URL is what users will see before the content in your website. It’s your first impression, a well-thought out domain name

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