How Retargeting Can Grow Your Business Take a look as we detail why your business should invest in retargeting. Discover who retargeting campaigns can engage and what your business could achieve. Have you ever been on a website and then later you start noticing banners for that website following you around as you browse the web? That’s retargeting. We’ve discussed at length the fundamentals of retargeting; you can read all about it here: How do
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Getting Started with Facebook Pixel If you advertise your business using Facebook ads – or if you’re thinking about doing so – then there’s one tool you should consider using, Facebook Pixel. Take a look as we explain all you need to know to get started with the analytics tool. What is Facebook Pixel? Facebook Pixel is an analytics tool that enables businesses to measure the effectiveness of their advertising by understanding the actions people
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Beginner’s Guide to Retargeting Ads Approximately 96% of visitors who come to your website are not ready to buy. Which means that you’ll be lucky to persuade around the remaining 4% of your website traffic to buy what you’re offering the first time they visit your website. That’s a large percentage of visitors that you’re missing out on. But there is a strategy you can utilise to bring back your past website visitors – run
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