8 Nov 2026

Rabby Wallet: How to Detect Fake NFT Collections and Counterfeit Token Listings in Your Portfolio

By Michael Goldman

A user opens their browser extension to check their portfolio and sees a familiar token name in their wallet. The balance looks right. The transaction history appears legitimate. But when they attempt to swap or sell, the transaction fails or routes to an unexpected address. This scenario repeats across thousands of wallets monthly: scammers create token and NFT listings that mirror legitimate assets so closely that even experienced traders miss the forgery until execution time.

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SMART Bidding
11 Mar 2019

Beginner’s Guide to Google Ads Smart Bidding

By Michael Goldman

What Businesses Need to Know About Google Ad’s Smart Bidding Making the transition from manual bidding to trusting Google’s Smart Bidding can be a bit daunting, but it can help your PPC campaigns achieve excellent results. What is Smart Bidding? Smart Bidding is automated bidding in Google Ads. It’s a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each auction – which is called ‘auction bidding’.

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PPC Definitions
15 Feb 2019

The Basic PPC Definitions Explained

By Michael Goldman

The Basic PPC Definitions Explained The huge volume of terms, acronyms and lingo surrounding PPC is enough to confuse both beginners and those experienced in the field. Whether you’re new to PPC or you just need a refresher, use our list of beginners PPC definitions to help you keep up-to-date with the constantly-changing industry. Ad Delivery: a setting that lets Google and other search engines know how to use your set budget each day. You

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