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What Businesses Need to Know About Google Ad’s Smart Bidding Making the transition from manual bidding to trusting Google’s Smart Bidding can be a bit daunting, but it can help your PPC campaigns achieve excellent results. What is Smart Bidding? Smart Bidding is automated bidding in Google Ads. It’s a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each auction – which is called ‘auction bidding’.

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The Basic PPC Definitions Explained The huge volume of terms, acronyms and lingo surrounding PPC is enough to confuse both beginners and those experienced in the field. Whether you’re new to PPC or you just need a refresher, use our list of beginners PPC definitions to help you keep up-to-date with the constantly-changing industry. Ad Delivery: a setting that lets Google and other search engines know how to use your set budget each day. You

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Beginner’s Guide to A/B Testing for Websites In this article, we will be detailing how you can implement A/B testing for websites to increase conversion rates, generate leads, increase sales and boost ROI. Websites demand a lot of time and money, so you really should be making the most of it! From completing sign-up forms to booking an appointment to discuss your services, its important businesses know how to get the most out of their

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