Author: Michael Goldman

Getting Started with Native Advertising Native advertising provides brands with a new way to get their marketing content in front of their audience. Content is a key part of day-to-day life. From the moment we wake up to the moment we go to sleep, we consume new articles, social media posts, photos and videos. In fact, consumers spend 9 hours, 38 minutes devouring media a day. With so much content in our lives, consumers are

Reach Your Audience with Alternative PPC Platforms to Google Ads Take a look as we detail the 11 alternative or additional PPC platforms to Google Ads that businesses can use to capture their audience’s attention. When it comes to running a PPC campaign (paid search) the first platform that comes to mind is Google Ads. We all know that Google dominates the paid advertising industry – with Google accounting for 31.1% of worldwide ad spend.