21 Feb 2018

8 Tips to Encourage Online Reviews

By Michael Goldman

How to Get Your Customers to Share Their Opinion Annoyingly, most customers don’t leave feedback after using your services or buying a product. I previously touched on the importance of reviews, in my post, “7 Benefits of Online Reviews”. Since they’re so important, it’s crucial you find ways of encouraging your customers to share their experiences, without coming across irritatingly desperate. 8 Quick Tips to Encourage Online Reviews 1. Ask! It might seem obvious, but

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19 Feb 2018

7 Benefits of Online Reviews

By Michael Goldman

Why Your Business Should Take Online Reviews Seriously We’re in a review-based culture. We often find ourselves trusting our friend’s and family’s opinion of a restaurant over their star rating. No matter how good a restaurant appears to be by it’s website and appearance, if someone shares a negative experience with me it’s very unlikely I’d go. But it isn’t just restaurants and hospitality services where online reviews can be a make or break, practically

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15 Feb 2018

How ‘Legitimate Interests’ Changes Marketing

By Michael Goldman

A Simple Guide to ‘Legitimate Interests’ and Marketing Following on from my previous blog post, “What Does GDPR Mean for Marketing?” it’s important that marketers know how to use legitimate interests for marketing purposes. After GDPR has come in to effect on the 25th May 2018, marketers will need to adapt their practises to comply with the new privacy rights for individuals and understand what is considered as lawful grounds for processing personal information. I’ll

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