An Introduction to SEO and Keywords When launching a new website, there’s an SEO process that you’ll need to go through, so the right people are finding your website. Optimizing your website isn’t a one-off process, to keep your site ranking highly on SERPs your site will require maintenance, tuning, testing and routine monitoring. SEO can be a challenging and lengthy process, but the rewards are unmissable. To help you reach your SEO goals, use
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The Importance of Understanding SEO and SEM It can be difficult to understand the grasp of SEO and SEM, particularly if you’re unfamiliar with them. Just to make things more challenging, the terms are often used interchangeable. But it’s crucial to understand SEO and SEM both have different definitions. They’re separate, but they can be used together. What is SEO? Search Engine Optimisation, SEO, is the process of maximizing the number of visitors a website
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Taking Advantage of Both Google and Bing Google is the market leader, averaging a net share of around 75.06%. Whilst search engines like Bing usually get scooped up in to the ‘other’ 24.94%. In perspective, they still hold a large audience and it would be stupid to ignore them. But Google and Bing have a lot of similarities. Google is the champion of searches, there’s no argument about it. But poor Bing, who are often
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