If you’re not looking at your Instagram Insights, how do you know whether your strategy is effective?
There are over 25 million business profiles on Instagram, so to even get your content seen is a challenging task. To make the most out of Instagram for business, it’s vital to use the network’s analytics to discover what’s getting results and what isn’t.
Analytics are based on solid facts, so it’s down to your business to interpret what the statistics mean and how they can improve your strategy.
Your analytics are found within Instagram Insights, they provide the information on who is following you, when they’re online and plenty more. Discover metrics for certain posts and stories to compare how well they have performed and access insights on your overall account, posts and stories.
Here’s a breakdown of the Instagram analytics you can expect to see.
Understand more about your audience, including their gender, age and location.
Look at …
This section shows you how many actions were taken on your profile from a specific post. Including when people view your post, visit your business profile or fulfil an action.
If you’re looking to increase your engagement, following and the success of your business account, then understanding your Instagram analytics must be your first step.
Once you are comfortable with using Insights, you’ll be able to start improving your own content strategy based on your new found information.
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
Contact Details:
marie@differentgravydigital.co.uk
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN
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