No matter what your business may be – your customers are online. Based on 2017 statistics, there are 2.46 billion social media users and this is due to increase to an estimated 3.02 billion by 2019. Do you want your business to grow quickly? Do you want a wide target audience at your fingertips? Social media will solidify, motivate and strengthen your existing brand. Your company’s voice will be heard and shared across the world to unlock new sales opportunities.
First things first, deciding which platform will be most beneficial to your business. This will be different for every brand. Typically, the most popular platforms are Facebook, Instagram & Twitter but you could also use YouTube, Pinterest, LinkedIn and Snapchat. Facebook and Twitter are good options to advertise for most businesses – 64% of Twitter users and 51% of Facebook users are more li
Like anything in life, the success of your social media accounts will be determined by the goals you set.
One really simple way to do this would be to follow the well-known acronym S.M.A.R.T to create your goal…
Your audience is online, if you want to be relevant and profit from them then you need to be online too. The best thing about social media is that it gives the opportunity for your brand to have a personality. Although Twitter only allows short but sweet posts, it’s a chance to show off your company’s distinctive voice. Instead of thoughtlessly publishing company messages, engaging with consumers will show your brand isn’t run by robots. It’s worth knowing 71% of consumers who have a good social media service experience with a brand are more likely to recommend it to others.
Here’s just a few ways to connect with your audience
Call to action (CTA) – The part of a marketing message that attempts to persuade a person to perform a desired action.
Social media marketing is essential because it will humanize your brand. If done correctly, it will prove your brand is active, alert and accessible to consumers. It’s not rocket science… some clients decide to run it themselves. But to run effective social media marketing, you must be consistent, posts need to be planned for the next few weeks and you need to regularly measure what posts are effective and which aren’t. However, is this the best use of your time? Would your time be better spent elsewhere in the business?
Check out https://differentgravydigital.co.uk/services/social-media/ to read what we can do to manage your social media.
If you would like a no obligation review, please contact either mg@differentgravydigital.co.uk or call 0161 706 0004. We’re more than happy to make useful recommendations catered towards your business!
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
Contact Details:
marie@differentgravydigital.co.uk
0161 706 0004
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN
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