Why Every Business Needs Online Feedback
We live in a feedback culture and reviews can make or break a business. We all care about what past customers think, feedback systems give potential visitors the insights they want.
• 85% of consumers conduct online research before making a purchase
• 89% of customers trust online reviews as much as personal recommendations
• 90% of consumers say their buying decision was influenced by online reviews
• 21% of customers change their mind about a purchase after reading 2 bad reviews
• 37% of customers change their mind about a purchase after reading 3 bad reviews