PPC

What to Know About PPC Before You Start a Campaign There are many misconceptions about Pay-Per-Click, more commonly know as PPC. It can be disheartening for business owners to invest in PPC marketing when they’re unsure what it is, what it entails and why you must spend money on ads to generate quality traffic to your website. Before you think about launching a PPC campaign, it’s important you understand what PPC is. 1. PPC Is

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Benefits of Retargeting

Beginner’s Guide to the Benefits of Retargeting In this article, we will be looking at the benefits of retargeting and how a well-planned strategy can increase conversion rates. Why do visitors to your website leave? There are so many possible reasons why people don’t enquire or buy a product, fill out a form or complete another desired action. They might be researching and comparing different products / services, casually browsing, unable to find the information

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Beginner’s Guide to Plan a PPC Campaign In today’s article, we will be guiding you through how to plan a PPC campaign. Take a look at our simple step-by-step guide to help you achieve your business objectives. PPC campaigns give immediate exposure to businesses who use it strategically. Whether you’re using search engines, social media or display advertising, a PPC campaign can deliver significant increases in ROI, website traffic, leads and sales. 1. Identifying Your

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The Benefits of PPC

There’s a compelling case to be made about the benefits of PPC advertising. PPC, when managed correctly, can have a huge, positive impact on businesses. Those who don’t implement PPC advertising into their marketing strategy are likely to be missing out on valuable traffic, leads and sales. Particularly for small and start-up businesses, PPC advertising can be a great way to achieve a successful online presence. In fact, PPC ads can boost brand awareness by

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Getting Started with PPC Advertising Have you heard the phrase PPC advertising floating around, but you’re unsure to what it actually is? In today’s article, we’ll be helping you understand the basics of PPC advertising and how you can decide whether PPC is right for your business. What’s PPC? First things first, PPC actually means pay-per-click. It’s a form of advertising where businesses pay a fee each time one of their ads in clicked on.

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