Google Ads

Getting to Know Google Ads Every year there are 2 trillion Google searches, and most search results page feature Google ads. No matter the size or industry of your business, Google Ads can be an effective method of driving targeted traffic to your website exactly when your audience are searching for the types of products / services that your business offers. Surprisingly, while Google Ads is the biggest online paid search network, there are companies

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Origins of the Hashtag

Origins of the Hashtag: How Did It Start on Twitter? Hashtags are used across the world, especially on the social media platform Twitter. But where did it all begin? What exactly are the origins of the hashtag? The concept of tagging social media groups and topics with a hashtag is credited to one man named Chris Messina. While running an internet consulting company in 2007, Chris had the idea of using hashtags on Twitter so

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PPC Keyword Research

Getting Started with PPC Keyword Research Take a look as we explore all there is to know about PPC keyword research. By the end of our guide you will know: - What is PPC Keyword Research?- Are PPC and SEO Keyword Research the Same?- Why Is PPC Keyword Research Important?- What PPC Keywords You Should Consider- The Reality of PPC Keyword Research- How Different Gravy Digital Can Help Building and maintaining a strong performance on

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Best Image File Format

Beginner’s Guide to Image File Formats Have you ever noticed that graphic files have different extensions? Have you noticed that some graphics are better quality than others? Or that some graphic formats can be uploaded to social media and some cannot? Which raises the question, what’s the best image file format for your situation? Images on the web can come in many forms – from JPEGs to GIFs. It’s complicated enough that there are so

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Quality Score

Optimising Your Quality Score The quickest way to drive traffic to your website from day one is through paid advertising. Businesses can launch campaigns and see traffic to the landing page from the moment the campaign goes live. When it comes to paid advertising - there are loads of platforms you can choose from, from social networks to search engines. But if you’re a beginner or you’ll looking to just test the waters – then

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PPC

Optimising Your PPC Landing Page Businesses can create engaging and compelling ads that successfully get users to click, but the ad copy can only do so much. It’s down to the landing page to persuade users to stay, engage and convert. By the end of this guide, you will know … 1. What A Landing Page is2. The Fundamentals of a Landing Page3. The Do’s and Don’t of Your Landing Page4. Why Your PPC Campaign

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PPC

PPC and SEO Head-to-Head Which should business invest in? Pay Per Click advertising? Search Engine Optimisation? Is there a right answer? Could it be both? To make the right decision for you, it’s vital you understand what each method is and when they should be used. Have you used Google today? Maybe you were looking for a product to buy, or a café to visit at lunch time, or to find out which marketing method

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Paid Advertising

Why Your Business Needs to Invest in Paid Advertising If you’re a business looking to grow online and generate excellent results, then Pay Per Click advertising could be the answer for you. By the end of our guide you will have learnt: - What is Pay Per Click Advertising?- How Does Pay Per Click Advertising Work?- 8 Unmissable Benefits of Pay Per Click- Why Pay Per Click Advertising Is a Game Changer- What Makes the

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Image Optimisation

How to Improve Your SEO With Image Optimisation There are loads of features to SEO, and some of the smaller steps to optimising a website often slip through the cracks. Image optimisation is one of those small steps as taking the time to optimise your images can result in a greater ranking on SERPs, more traffic and better results. When we think about SEO, we often think about just text and targeted keywords, but images

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Twitter Tips

Twitter Tips for Beginners Whether you’re starting a Twitter account from fresh or you’ve been tasked with the responsibility of growing an account for a reputable brand, it’s always good to brush up on your Twitter tips and tactics to make sure you’re a pro-tweeter. 1. Use Your Keywords To attract your target audience, include keywords in your tweets. As Twitter says, “Keyword targeting allows you to connect with users based on words and phrases

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