Google Ad Rank

What You Need to Know About Google’s Ad Rank It can be frustrating when you’re investing money into your Google Ads Campaigns and your ad ranking is lower than you expect it to be. But how can you improve your Google Ad rank? If you notice that any of your ads have a low Ad Rank, you may struggle to uncover exactly why it’s low and what can be done to improve it. Your Ad

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Right Audience on The Google Display Network

How to Target the Right Audience on The Google Display Network Unlike ads on the Google Search Network, display ads are not delivered to people who are actively looking for something. Instead, they’re placed on websites, apps and other platforms to distract users from their current activity and draw their attention to the ad. What is the Google Display Network? Just like Google Ads, the Google Display Network is designed to help your advertisements reach

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Location Targeting on Google

The Fundamentals of Location Targeting on Google Essentially, location targeting on Google is crucial if you want to get the most of your ad spend and avoid wasting your budget. By the end of this guide, you will know: 1. How location targeting on Google works2. 3 top tips for your location targeting3. How to improve your targeting with local extensions4. How Different Gravy Digital can better your campaigns It’s very unlikely that your ads

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Google Ads Mistakes

8 Costly Google Ads Mistakes Businesses are always on the look out to get the most out of their advertising budget. Google Ads is a popular (and very effective) platform to drive targeted clicks to a landing page and transforming the clicks into conversions. But there are a number of Google Ads features that can really hinder the performance of a campaign and waste the ad spend. Are your Google Ads campaign getting the results

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Facebook Ads Aren't Working

Why Facebook Ads Aren’t Working Despite 3 million businesses actively advertising on Facebook, there are still many brands who try Facebook ads and fail to generate positive results and conversions. Now, 92% of marketers report that they are utilising Facebook advertising. With such a high level of competition (and potential), its vital businesses understand how to improve their efforts and identify where they may be going wrong. If your Facebook ads aren’t working and generating

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The Importance of Brand Awareness Campaigns What does brand awareness mean to you? When you are busy developing products or delivering services or doing tasks that are required to run a profitable business, thinking about how to raise brand awareness might not be at the top of your list of things to do. What is Brand Awareness? In layman’s terms, it’s simply how aware your audience is of your business, products or services. Brand awareness

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Google Remarketing

Getting Started with the Basics of Google Remarketing There are several ways you can drive traffic to your website and persuade visitors to convert. One such way is by running a remarketing campaign on Google Ads. Remarketing is a method to connect with people who have already interacted with your website or mobile app. It enables businesses to strategically position their ads in front of their past website visitors as they browse Google and its

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Landing Page Not Converting

14 Answers to Why Your Landing Page is Not Converting The purpose of a landing page is to create conversions, whether they be leads, sales or calls. So, when your landing page is not converting it’s not doing its job properly. Businesses should use best practises to construct their landing pages to entice potential customers / clients in while engaging them with a well-designed layout. An efficient landing page will increase conversion rates and put

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Hiring a Social Media Agency

Why You Should Consider Hiring a Social Media Agency to Handle Your Social Media Campaigns Today one of the biggest demands of every brand is to have an active social media presence. And a professional marketing agency can help ensure your business achieves the best results on social networks. Social media is no longer simple – businesses can’t just post the odd article or update online and expect to generate conversions, build brand awareness and

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Broad Match Keywords

Beginner’s Guide to Using Broad Match Keywords Our question is, should businesses use broad match keywords in their paid search campaigns? One of the key selling points for investing in paid search is the level of quality in which businesses can target their audience, if they know the concept of intent. Paid search experts all have different approaches to launching campaigns, testing keywords and different match types. While opinions may be different this doesn’t necessarily

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