LinkedIn Ad Campaigns

All You Need to Know About LinkedIn Ad Campaigns Are you ready to attract more leads and achieve your marketing goals with the world’s largest professional network? What really sets LinkedIn ad campaigns apart from other social media advertising platforms (Facebook / Instagram / Twitter) is their B2B targeting options. LinkedIn is an excellent platform for businesses to advertise to other businesses. LinkedIn users are professionals who use the platform for several reasons. They could

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Basics of Twitter Ads

Answering Your Top Questions About Twitter Ads With 500 million tweets sent per day, it can be easy for a brand’s marketing on twitter to go unnoticed by their target audience. Twitter ads are designed to help you connect with your audience, generate results that drive conversions, and add value to your business. Take a look as we answer the top basic questions about Twitter Ads How Am I Charged? Twitter ads run in an

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Facebook Split Testing

The Basics of Facebook Split Testing The Facebook split testing (A/B testing) features enables businesses to run more data-driven campaigns. Advertisers can answer important questions about different components of their campaigns as opposed to just assuming what works and what doesn’t. The feature compares different versions of your ad so you can be confident of which style performs best and improve your future campaigns. For example, you can test the same ad on two different

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Google Ads Metrics

How to Monitor and Improve Your Google Ads Metrics If you want to achieve your Google Ads goals, you will need to regularly review and refine your account’s performance. One way to do so is by monitoring and improving your Google Ads metrics. Monitoring your Google Ads metrics should be part of your regularly routine. With a tonne of information available for you to analyse – Google ads enables you to analyse campaigns, explore individual

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Improve Your Click Through Rate

Effective Tips to Increase Your Click Through Rate How do you get more clicks on PPC ads? This is a dilemma that every business struggles with. Luckily, there are experts like us who know how to drive traffic from your PPC ads and improve your click through rate! Your click through rate is one of the most important metrics you can measure during your paid advertising campaign. Why? Because the higher your click through rate,

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A B Testing for Paid Advertising

Beginner’s Guide to A / B Testing for Paid Advertising The best practises for paid advertising are always evolving. It’s paramount that businesses evolve their approach too. The continuous process of optimisation should be built upon a firm framework of testing and experimenting with different ad copy and styles. A / B testing for paid advertising is relatively simple to other forms of experimenting, mostly because there are a limited number of things to test.

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Optimising Google Ads for Mobile Users

How to Optimise Google Ads for Mobile Users A responsive Google Ads account means there is more opportunity for conversions, greater customer satisfaction and better return on investment. The number of Google searches made on mobile have hugely grown in recent years.  52% of the global internet traffic comes from mobile devices. To reach the growing number of people searching on their mobile devices, businesses should optimise their ads for mobile use. 1. Invest in

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Social Media Advertising FAQs

Answering the Top Social Media Advertising FAQs Take a look as Different Gravy Digital answer social media advertising FA Qs. As social media marketing continues to grow and evolve, businesses often find themselves debating if advertising on social platforms is the route they should be going down. From understanding the different audiences on each platform to knowing which style of content performs the best, implementing an effective social media strategy can be a challenge. But

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How Much Money Should You Invest in Your Google Ads Budget? Budgeting can be a challenge. There are ways to mitigate the hassle, but unfortunately there are no ways to entirely avoid budgeting completely. With Google Ads being paramount to many businesses’ marketing strategies, it can be difficult to decide a budget or even decide what you can expect to be paying. Creating a marketing budget (or any kind of budget) can be difficult, especially

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Facebook Lookalike Audiences

Could Facebook Lookalike Audiences Help Your Business to Convert More People? Are you looking for a way to reach brand new people on Facebook? Enter Facebook lookalike audiences, an effective way to supercharge your social media advertising. A lookalike audience is a way to reach new people who are most likely to be interested in your business and most likely to convert because they are similar to your existing customer base. Not only are Facebook

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