Getting Started with Branded Hashtags Hashtags are everywhere, from social media posts to display advertisements. We even see hashtags outside of the digital world, like on billboards and plastered on the side of public transport. But have you ever thought of creating your own branded hashtag? Instead of using generic hashtags, it could be beneficial for you to create and promote your own branded hashtag to feature on your social media posts and marketing campaigns.

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Visual Content

4 Top Tips to Improve Your Visual Content Take a look as we detail our top 4 quick tips for your next visual content strategy. When we talk about content marketing, most people just think about the text. But visual content plays just as an important role in your marketing campaign as the text does. Visuals have the power to attract your target audience and ensure your campaigns are successful. Social media is dominated by

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SMART Bidding

What Businesses Need to Know About Google Ad’s Smart Bidding Making the transition from manual bidding to trusting Google’s Smart Bidding can be a bit daunting, but it can help your PPC campaigns achieve excellent results. What is Smart Bidding? Smart Bidding is automated bidding in Google Ads. It’s a subset of automated bid strategies that use machine learning to optimise for conversions or conversion value in each auction – which is called ‘auction bidding’.

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Privacy Focused

Zuckerberg Announces Plans for Privacy Focused Facebook After a year of turmoil, Mark Zuckerberg details plans for a ‘privacy-focused’ Facebook. In Zuckerberg’s Facebook blog, he detailed his idea to transform the social network into a “privacy-focused messaging and social networking platform”. Zuckerberg explains how communication platforms that protect privacy will “become even more important than today’s open platforms”. “Facebook and Instagram have helped people connect with friends, communities and interests in the digital equivalent of

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Negative Keywords

The Importance of Negative Keywords in Google Ads Google Ads can often be a complicated process which involves continuous monitoring of every keyword you’re using to make sure you’re achieving the best ROI. There are countless ways you can optimise your PPC campaigns, one of which many businesses forget to utilise. One of the biggest issue’s businesses find with PPC advertising is wasting their money on irrelevant traffic. Using negative keywords in Google Ads can

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Pause Your PPC Campaigns

When You Should Pause Your PPC Campaigns Whether is due to holidays, time constraints or simply not being able to cope with consumer demand, there are numerous reasons why businesses decide to temporarily pause your PPC campaigns. Perhaps there are issues with the campaign itself – like the landing page isn’t converting or your targeted keywords are not performing. With PPC advertising, it’s important you know when exactly to hit pause on your PPC campaigns

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Click Fraud

Getting Started with Click Fraud One of the biggest reservation’s businesses can have about investing in PPC is the worry of click fraud. While you may think the hesitation is dramatic, it’s actually a valid concern. But, the worry of potential click fraud is no reason to avoid investing in PPC marketing. Are you worried about click fraud? Or perhaps you don’t know what it is? Take a look as we clear things up. What

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How to Optimise URLs for SEO And Readers It’s important to optimise URLs, both for readers and search engines. A URL holds much more than a unique address for a webpage on the internet. It offers signals that helps search engines interpret the content of a page, its purpose and its target audience. Like all signals, some can be informative and strong, and some can be misleading and poor. Take a look as we share

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How Facebook’s App Events is Revealing Your Data Facebook is in hot water again, but this time for secretly retrieving personal information through App Events, while users had little to no indication about it. But this time, Facebook might not be entirely to blame. At least 11 well-known health apps are reportedly revealing people’s sensitive data with Facebook. Even users who don’t have an account on the social network are having their private information shared.

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Getting Started With the Facebook Boost Post Feature In this article, we will be detailing all you need to know about the Facebook boost post feature, including: - The benefits of boosting your Facebook posts - The key features to consider - Top tips to boost your own posts With the decline of organic reach on Facebook, are you really reaching enough of your target audience? The Facebook boost post feature can help you here

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