Have You Heard of TikTok? Is TikTok the next Instagram? Should businesses take notice? If you think TikTok is just a K$esha song or you’re wondering whether the app can be beneficial for business, take a look as we detail the fundamentals you need to know about the platform. With 500 million active users worldwide, TikTok is a fast growing social media platform that businesses should be paying attention to. If you haven’t head of

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Competitor Brand Bidding

Should You Invest in Competitor Brand Bidding? Competitor brand bidding – healthy competition, a smart business step or a dangerous move? Take a look as we detail both sides of the story. Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a

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Instagam Increasing Ads Stories Loads

Instagram is Doubling Stories Ads Instagram has confirmed it will be testing back-to-back story ads from various brands. A spokesman from Facebook said, “We’re always testing new ad experiences on Instagram and want to learn how people and advertisers respond to this small test,”. The testing will take place to see whether back-to-back Stories ads from different advertisers’ providers a more seamless user experience and to gather feedback. For now, the experiment is only involving

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Google Ads Myths

Debunking Google Ads Myths If you’ve never used Google Ads to generate traffic to your website, what’s holding you back? Do you fear the investment is not worth it? That it will cost an arm and a leg? Don’t be afraid of Google Ads – we’re going to be busting some common Google Ads myths. If you search for information on Google Ads online, it’s likely you’ll come across conflicting opinions about the platform as

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PPC Reporting Software

Why You Should Be Using PPC Reporting Software Reporting on PPC campaigns can be a lengthy task for many businesses. You may visit your Google Ads account with a certain intention (like looking at your ad spend) but quickly become lost in the plethora of metrics and end up stuck looking at the wrong data, wasting important time. Spreadsheets can be great for reporting. Particularly for tracking basic metrics and return on investment. But as

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Google Ads Budget

“How Much Should My Google Ads Budget Be?” The answer to this question can be extremely varied. Take a look at our blog post as we detail some of the key considerations your businesses should be taking to decide how much money to put into your Google Ads budget. As the old saying goes, you have to spend money to make money. In pay-per-click marketing, your monthly and annual budget is a huge factor of

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A / B Testing for Landing Pages

Beginner’s Guide to A / B Testing for Landing Pages Many businesses just build a landing page based on assumptions about what they think will trigger a response from their audience. If you’re not A / B testing your landing pages, you run the risk of missing out on valuable leads and conversions. Yes, businesses can probably make an educated guess about what will resonate with their visitors. But they will never know what definitely

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LinkedIn's Lookalike Audience

Getting Started with LinkedIn’s Lookalike Audience Are you looking for a way to reach brand new people on LinkedIn? Enter LinkedIn's Lookalike Audience – a brilliant way to supercharge your ad campaigns. In this guide we will be detailing everything you need to know about LinkedIn’s Lookalike Audience feature, including what it is, how it can be used and how your business can benefit. One of the biggest challenge’s businesses face is getting their ads

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Common Keyword Research Mistakes

Keyword Research Mistakes You Should Avoid Are your PPC campaigns falling victim to common keyword research mistakes? Take a look as we detail the simple but costly errors your business could be making. One of the first steps in any paid advertising strategy is keyword research. It can seem really simple to do at first. You find a keyword tool (like Google Keyword Planner) and you enter in search terms you think your target audience

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Understanding the Basics of Remarketing Lists for Search Ads With the increasing personalisation of paid advertising, remarketing methods are becoming more popular and more important for businesses to reach their target audience. Display ads are usually the go-to method for remarketing past website visitors. Remarketing Lists for Search Ads are still overlooked and underused. In this guide, we will be detailing everything you need to know about Remarketing Lists for Search Ads, including what they

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