Exposing Common Instagram Myths In this article, we will be dispelling common Instagram myths and providing you with the truth about using Instagram for business. Being one of the most popular, influential social media platforms in the world, Instagram is one of the greatest methods for businesses to conduct digital marketing. But even though there are over 25 million business profiles using Instagram, there are still many businesses who want to promote their business but

Read more 0

PPC Definitions

The Basic PPC Definitions Explained The huge volume of terms, acronyms and lingo surrounding PPC is enough to confuse both beginners and those experienced in the field. Whether you’re new to PPC or you just need a refresher, use our list of beginners PPC definitions to help you keep up-to-date with the constantly-changing industry. Ad Delivery: a setting that lets Google and other search engines know how to use your set budget each day. You

Read more 0

PPC

What to Know About PPC Before You Start a Campaign There are many misconceptions about Pay-Per-Click, more commonly know as PPC. It can be disheartening for business owners to invest in PPC marketing when they’re unsure what it is, what it entails and why you must spend money on ads to generate quality traffic to your website. Before you think about launching a PPC campaign, it’s important you understand what PPC is. 1. PPC Is

Read more 0

Text Message Marketing

10 Top Tips for Your Text Message Marketing Businesses should tread carefully when it comes to sending their customers texts. Our texts are a personal space – far more personal than emails or receiving letters in the post. Just because you can send texts – doesn’t mean you should. Text message marketing can be a great marketing method, but if done incorrectly it can cause a lot of damage. Take a look at our dos

Read more 0

Beginner’s Guide to Backlink Opportunities If you run a website, you should know how important backlinks are. It’s not that hard to find backlink opportunities – you just need to know where to look. What Are Backlinks? Backlinks are formed when one site links to another. Backlinks are external links to your website, they show a transition from one website to another or from one webpage to another. Why Are Backlinks Important? Link building is

Read more 0

Campaign Budget Optimisation

Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

Read more 0

Spam Trigger Words

Popular Spam Trigger Words to Help Your Email Campaigns Why are your campaigns getting tied up in spam filters? It could be because the words you are using in the subject line are spam trigger words. Your subject line can often make or break your campaign? Is it too pushy? Is it too vague? Too short? Too long? Is it engaging? Once you’ve decided on a compelling subject line, the worrying doesn’t stop there. Will it

Read more 0

Beginner’s Guide to Google Data Studio Have you heard of Google Data Studio? What’s Google Data Studio? For those of you don’t already know, Google Data Studio is a dashboard and reporting tool, where users can easily use, customise and share their data. Users can turn their data into visually appealing, informative reports that can help to monitor KPIs and business objectives. It helps businesses to identify and share insights from their data, to improve

Read more 0

Brand Safety Certification

Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of

Read more 0

Shareable Content

Your Guide to Shareable Content What makes content shareable? Why do some of your Twitter posts get a few retweets, and some get no engagement at all? Creating shareable content is tricky – because sometimes you think a piece of content will be a huge success and it barely gets noticed. While shareable content is a challenge – the struggle is completely worth it. Creating shareable content can make or break your content marketing strategy.

Read more 0