Online Feedback Systems


“90% of customers say buying decisions are influenced by online reviews” Marketing Land

“Your most unhappy customers are your greatest source of learning” Bill Gates

The facts:

• 85% of consumers conduct online research before making a purchase
• 89% of customers trust online reviews as much as personal recommendations
• 90% of consumers say their buying decision was influenced by online reviews
• 21% of customers change their mind about a purchase after reading 2 bad reviews
• 37% of customers change their mind about a purchase after reading 3 bad reviews

Different Gravy Digital specialise in implementing online feedback systems for businesses.

The most successful online businesses have some form of customer and/or product review system. Think about how the following sites work; Ebay, Amazon, Argos, John Lewis to name only a few. Every day people are looking for your services online and the only way they can be sure about the quality service or products you provide is by seeing quality, genuine references & testimonials from previous customers.

By having an online feedback system we help our clients create and maintain a 5 star reputation online to show the world how fantastic they are.

The process:

  • We train your staff on the importance of feedback
  • We create a branded online feedback page
  • We develop a strategy to obtain feedback online
  • We monitor all feedback daily & report on a monthly basis
  • We feed the positive feedback to other review sites, web directories & social media

In a perfect world nobody would make any mistakes, however as we all appreciate mistakes do sometimes happen and especially in business.
What is crucial to the long term success of a business is that when mistakes sometimes do happen;

  • They are aware that something has gone wrong
  • They have an opportunity to correct it
  • They learn from it and stop it from happening again

The key benefits of implementing an online feedback system for companies;

  1. Existing customers know that you care & that you value their opinions
  2. Simplify the process for asking / obtaining regular customer feedback
  3. Quickly identify any negative feedback, identify the problem, respond & rectify situation
  4. Maximize the impact of positive feedback (integrating with Google, web directories and social media)
  5. Gain increased visibility, exposure & credibility on Google, Trip Advisor & Yelp with star rating
  6. Ability to achieve 1st page of Google results (within map section)
  7. Continuously grow their email marketing list


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See the results of using our online feedback system

image of Google search results for photographer manchester

Google search results for ‘Photographer Manchester’

this is an image of the search results for andrew wood photography

Google search results for ‘Andrew Wood Photography’