What Is PPC?
Find out how launching your PPC campaign will increase your ranking on SERPs, increase your brand awareness and boost your website traffic.
PPC stands for pay-per-click, a form of online advertising where businesses can pay search engines, like Google and Bing, to sponsor their advertisement and rank their paid ad above organic results. Therefore, giving advertisers a higher ranking on SERPs, search engine results pages, and as a result increasing their online visibility.
Businesses will only pay a fee to the search engine provider every time a user clicks on their sponsored ad, hence the title; pay-per-click.
Alternatively, PPC can also be called keyword advertising because keywords (that web-visitors type into their search box) play an important role in ensuring the right people are led to the right sponsored advertisement.
Why Is PPC So Important?
You Only Pay Per Click
PPC is simple, your business will only pay the search engine provider if an interested web-visitor clicks on your ad. In a nut shell, it only costs you when you’re getting traffic to your website or landing page. This is unlike other styles of advertising, where businesses can spend a fortune on advertisements and marketing with little or no results.
You’ve got real insight to weather your ad is engaging your target market, if you aren’t achieving the increased website traffic you were hoping for, it’s simple to change your keywords monitor whether the new terms are successful.
Set Your Own Budget
Don’t worry about monitoring costs, providers like Google AdWords will allow you to control your spending by letting you freely choose a daily allowance. You have the option to place a cap on daily spending, so limited budgets are not an issue.
Target Your Exact Market
Reach the right people at the right time, you can even specify the place and time an ad will be shared. Take advantage of delivering the right engaging message to your specific target market, at your prime time and destination.
PPC Gets Results!
PPC is an effective strategy to increase website traffic, which increases your chances of attaining more sales, leads and conversions.
- Consumers who reach a website through a paid advertisement are 50% more likely to make a purchase than an organic viewer.
- The top 3 results in a SERP accumulate 41% of the total clicks.
- PPC ads can boost brand awareness by 80%