Social Listening

Why Social Listening is a Must for Businesses In this article, we’ll be covering the basics of social listening - including what it is, why it’s important and what it involves. Social media isn’t just a platform to broadcast marketing and advertising. It’s an insightful tool for businesses to discover key insights about their business through monitoring social conversations and using the information to improve their overall business strategy. What is Social Listening? It’s the

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Social Media Wi-Fi Drives Business Growth

The Benefits of Social Media Wi-Fi for Business Growth These days if a venue isn’t offering Wi-Fi, then chances are customers will spend less time there, never return or go to a competitor. To reap the benefits of social media Wi-Fi, businesses need to take full advantage of what wireless connection really has to offer. Many venues offer customers access to the internet via their Wi-Fi network. We’ve said goodbye to the days where Wi-Fi was

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IGTV Video Ideas

IGTV Video Ideas - Here’s What You Could Post In today’s article, we’ll be sharing IGTV video ideas to help you kickstart your brand’s own channel. Times are changing, businesses are a lot more open to testing and creating long form video content, in the hope that is delivers better views, engagement and helps them achieve their business goals. Most of the time, video marketing is associated with content that is around 10 seconds long.

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Introducing IGTV

What You Need to Know About IGTV A few months ago, Instagram launched IGTV - an app which allows users to watch lengthy, vertical videos. Is IGTV A Smart Move? We have two questions … 1. Instagram built the app for videos that are longer than 60 seconds - which could be a questionable move since, according to Wistia,videos up to two minutes long get the most engagement. So why launch a new app when shorter videos

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Find Your Audience on Social Media

Beginner’s Guide to Finding Your Audience on Social Media For a business to make the most out of their social media marketing, they need to make sure they’re reaching the right audience and that they’re efforts are not going to waste. But what social network is best for you? With so many to choose from, it is understandable why businesses are unsure how to reach their target audience on social media. Who’s Your Audience? One

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Run Social Media Experiments

Step-by-step Guide to Your Own Social Media Experiments Social media promotes innovation and creativity. Experiments have been around for some time - because they help businesses improve their strategy, sales and success. Technology has truly allowed marketers to experiment with their practises and discover what’s working best. One popular form of testing is social media experiments. Social media is constantly changing - trends come and go, popular strategies vary, and marketing methods transform. Think of

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Twitter for Customer Service

The Rising Trend of Using Twitter for Customer Service It’s a common practise for consumers to turn to social media channels like Facebook, Twitter and Instagram for customer support. Many businesses have recognised the benefits of responding to customer reviews, queries and commons on social media. You might have noticed the rise of customers taking to Twitter to share their experiences, both good and bad. But why is Twitter the best customer service channel? It’s

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Social Media for Small Businesses

The Benefits of Social Media for Small Businesses In this article, we'll be looking at the value of social media for small businesses. Small businesses can have a lot on their plate. Often, it’s their social media marketing that falls of the to-do list when they’re short on resources or time. Whilst social media marketing is time consuming … small businesses cannot afford to miss opportunities to reach and engage their target market. Not only

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Instagram Engagement

How to Convert Your Instagram Engagement into Sales When done right, Instagram can be a rewarding platform for businesses to generate leads, sales and ROI. We talked yesterday about the use of Instagram Pods - a trick to generate greater engagement on posts. After discussing the short-term benefits of using Instagram Pods, we concluded that fake engagement doesn’t convert into sales. But the integrity of Instagram Pods raises a good question, how do you translate

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Instagram Pods

Have You Heard of Instagram Pods? Up until recently I had never heard of the term “Instagram Pod”. They’re also known as “Instagram Engagement Groups” - they’re a hack to beating Instagram’s Algorithm in an attempt to get more likes, comments, followers etc. It all seems pretty hush-hush, which is probably why we’ve never heard of them. If it’s an alien term to you too - then you’re in the right place. Instagram’s Algorithm Update

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