A Guide to Using WhatsApp For Business WhatsApp is open for business. WhatsApp isn’t just for family group messaging, it actually has a lot of bonuses that businesses should be taking advantage of. What is WhatsApp? It’s completely free to download. Messages are sent via your phone’s internet connection to let you chat to other users without using any of your SMS text messaging allowance. It’s not difficult to use – users can simply send

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There is No Right Way to Run a Social Media Campaign But, there are certainly useful guidelines marketers, business owners and managers should consider before launching a campaign. If you are involved in marketing campaigns, here are some useful suggestions. 5 Pointers to Consider Before You Run a Social Media Campaign Know Who Your Audience Are You audience can’t just be a ‘general audience’ every time you launch a new campaign. No matter how irresistible

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Our 3 Stage Guide to Running a Successful Social Media Campaign Social Media campaigns begin far before they reach the public. Running a successful Social Media campaign can take days, even weeks, from start to finish. Campaigns can be broken down into 3 main stages, planning, running and reviewing. It’s important to tackle one stage at a time to achieve fantastic results. I’ll be discussing what you should consider during each stage to help you

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Benefits of Advertising on Pinterest Most people will have heard of Pinterest, but businesses are often cautious of investing in it, but you really shouldn’t be! For those who are unaware, Pinterest is a social media website where users can share images and videos to other users, Pinners. Uploaded images (Pins), can be saved in to either a public or personal pin board, that can be followed, shared and customers. To fully understand the benefits

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What is Pinterest? For those of you who are unfamiliar, Pinterest is a social media website that allows users, Pinners, to share and post images and videos. Uploaded images are called Pins, they can be saved into personal or public pin boards which can be customised, followed and shared. Users can re pin content posted by other Pinners. Pins that appear on Pinners’ Home Page can be based on their interests, recent activity or followings.

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Getting Started with the Benefits of LinkedIn Ad Campaigns… LinkedIn has done businesses across the world a huge favour. Because of LinkedIn Ads, brands can connect and expand without having to move out of their office chair. The benefits of LinkedIn Ad Campaigns are hard to ignore and it’s time everybody took advantage of a very powerful platform. When we think of advertising online, most of us think of Google and Facebook. Which of course

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Getting Started with LinkedIn Ad Campaigns The different styles of LinkedIn Ad campaigns can be a lot to take in, especially if you’re unfamiliar with the purpose of LinkedIn. What is LinkedIn? LinkedIn allows professionals from all over the world to connect. It’s a highly valuable networking tool where users can uncover new career opportunities, communicate with like-minded professionals and share top tips. But have you considered taking full advantage of LinkedIn from a marketing

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Facebook's Algorithm is changing … again. Mark Zuckerberg has dropped another bombshell. “You’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” –  the Founder and CEO of Facebook, January 11th2018. So, you’ll probably see more posts about your Great Aunt’s trip to Tesco or status updates from that long-distance cousin

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What does a Social Media Influencer do? You’re more likely to visit a restaurant if a friend recommends it. That’s what a Social Media Influencer does, they act like a friend to the public giving their recommendations of what to do, what to buy and places to go. An Influencer will have a huge social media following, ranging from thousands to millions of followers, and a reputation to persuade their audience to do and buy

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What is Snapchat? Before we discuss using Snapchat for business, we need to understand what it is! Snapchat is a mobile app used for social networking and messaging. Users can chat with their friends, send photos and short videos. Users can share snaps with selected friends through private conversations or share them to the world via Snapchat Stories, a feed of images / videos where anyone who follows the user can view them. One of

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