B2B and B2C Social Media Marketing

Beginners Guide to B2B and B2C Social Media Marketing We all know a social media strategy is crucial for a business to reach their target audience, but no strategy is identical. Depending on who a business is intending to target, the social media strategy’s style and content will vary. If you’re using social media for B2B marketing, then your strategy is likely to be very different from a B2C strategy. In the early days, social

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Twitter for Business

“Twitter is where people come to discover what’s happening”. So, if you want your target audience to discover you then it’s imperative you use Twitter for business. No matter the industry every business should have a twitter account. Whether you’re a free-lancer, start-up business, small business or a large corporation, you need to build your brand using Twitter. You’ll want to give @TwitterBusiness a follow for tips, news and how-to guides that can help you

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Use Our Tips to Improve Organic Reach on Twitter In yesterday’s blog post we discussed Twitter’s algorithm and how it can affect the reach of your marketing efforts. In this article, we will be exploring how you can improve organic reach on Twitter and how to beat the pesky algorithm. There are more than 500 million tweets sent each day, it’s safe to say your tweets run the risk of getting lost in the masses.

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Twitter's Algorithm

Take a look as we dive into Twitter’s Algorithm. Understanding social media algorithms is crucial for marketing, since it can have a huge impact on your brand’s reach. We’ve discussed Facebook’s and Instagram’s Algorithm, so now it’s Twitter’s turn. Getting Started with Twitter’s Algorithm What do you see when you open up your Twitter timeline? The answer used to be easy - the latest tweet from an account you follow. But the move towards algorithms

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Facebook Engagement

More Bad News … Facebook Engagement is Plummeting! Facebook have been hitting the headlines for all the wrong reasons this year. But now Facebook engagement is decreasing too. As you probably know Facebook transformed their Algorithm in January 2018. Zuckerberg announced, “You’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” 7

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You Can Now Include Music in Stories At the end of June, Instagram announced yet another feature: music in Instagram stories. No matter what your story is about there will be a soundtrack to fit any moment that can demonstrate how you’re feeling. “Instagram Stories is now used by 400 million every day, and we’re excited to give our community new ways to feel closer to their friends and followers.” - Instagram. Since Instagram Stories

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How to Get More Followers on Instagram

Top Tips to Get More Followers on Instagram Instagram isn’t just a place for people to share snapshots of their day. The platform has evolved to be a powerful content marketing tool where brands can raise their brand awareness, network with other businesses and connect with their audience. One of your business objectives on Instagram should be to increase your following since a greater following means more exposure for you. It’s a common question, particularly

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Our Guide to Build a Brand on Instagram 80% of Instagram users voluntarily connect with brands on Instagram. Instagram is known for having higher engagement rates that any other social network, so it makes sense for businesses to be using the powerful platform to promote and grow their brand. Instagram is fast becoming one of the key components for marketers to build brand awareness and create strong relationships which translates into higher conversion rates and

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Beat Instagram's Algorithm

How to Beat Instagram's Algorithm In yesterday’s blog post we discussed how Instagram’s algorithm works and how they decide where to rank posts on feeds. Therefore, it’s crucial businesses know how to keep their brand present in their follower’s feeds organically without having to rely on paid advertisements. In this post, we’ll be looking at how brands can boost their visibility and engagement by working Instagram’s Algorithm to their advantage. 1. Have an Active Presence

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Inside Instagram Algorithm

The Instagram Algorithm Uncovered It’s been over two years since Instagram changed their software to an algorithm which saw posts appear on feeds based on what Instagram believes you want to see. Previously the newest post appeared first, but since their update in 2016 users have a completely personalised order for their feed, with what Instagram thinks you care most to see featured at the very top. As an Instagram user it did take a

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