Use Our Tips to Improve Organic Reach on Twitter In yesterday’s blog post we discussed Twitter’s algorithm and how it can affect the reach of your marketing efforts. In this article, we will be exploring how you can improve organic reach on Twitter and how to beat the pesky algorithm. There are more than 500 million tweets sent each day, it’s safe to say your tweets run the risk of getting lost in the masses.

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Twitter's Algorithm

Take a look as we dive into Twitter’s Algorithm. Understanding social media algorithms is crucial for marketing, since it can have a huge impact on your brand’s reach. We’ve discussed Facebook’s and Instagram’s Algorithm, so now it’s Twitter’s turn. Getting Started with Twitter’s Algorithm What do you see when you open up your Twitter timeline? The answer used to be easy - the latest tweet from an account you follow. But the move towards algorithms

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Tips for Customer Segmentation

Take a look at our top tips for customer segmentation to give you a kick-start. Customer segmentation is crucial for effectively marketing to everyone in your target audience. It helps us focus our message to the specific person it reaches, as well as ensuring every message you deliver is valuable and serves a purpose. In this article we’ll be giving you our top tips for customer segmentation for you to make the most out of

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Customer Segmentation

Beginner’s Guide to Customer Segmentation One of the toughest challenges businesses face is knowing how to tailor their marketing efforts to specific groups in their target audience. To build a business, push conversions and raise ROI, businesses need to focus on meeting the needs of specific sub groups of consumers rather that treating their market as a broad group of potential customers.  The way to do so is through customer segmentation. What is Customer Segmentation?

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Beginner’s Guide to Semantic Search Businesses’ can’t afford to not understand what semantic search is and how to use it. If you want to know how to essentially get ‘free’ traffic to your website pages, then this article is one you must read. Semantics are at the centre of every single search query answered on Google. When a consumer uses Google’s search box, the search engine uses a bunch of algorithms to find the most

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How to Use BuzzSumo

Beginner’s Guide to BuzzSumo BuzzSumo can enhance your marketing strategy to help you create excellent quality content. The marketing world is so busy - new content is published constantly and it can sometimes be hard to know what your next step should be. Lucky for us there are some excellent tools out there to improve our content marketing strategy, with leading tools like BuzzSumo. What is BuzzSumo? It’s a research and monitoring tool, with fantastic

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Google Keyword Planner

There are so many different ways businesses can conduct keyword research, ranging from free tools with average capabilities to expensive complex solutions. Among the many keyword research tools is Google Keyword Planner. Accessing Google Keyword Planner Google Keyword Planner is intended to be used in conjunction with Google AdWords, so it’s mainly used for businesses looking to conduct keyword research for their PPC campaigns. - If you have an AdWords account - access it here

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Facebook Engagement

More Bad News … Facebook Engagement is Plummeting! Facebook have been hitting the headlines for all the wrong reasons this year. But now Facebook engagement is decreasing too. As you probably know Facebook transformed their Algorithm in January 2018. Zuckerberg announced, “You’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” 7

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Medium for Business

How to Use Medium for Business Successful blogging is about more than just producing high-quality content. Part of the key to success is promoting the content to maximise discovery. Your website is only one place your audience might discover your content, but there are actually great free blogging platforms where you can share your content for a wider audience to see. One of which is Medium. If you regularly read blog posts then you’ll have

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Blogging Experience

An Honest Reflection of Our Blogging Experience With any marketing method it’s always good to reflect on what you’ve done, what you’ve learned and what you’ve achieved so far. We’ve spent a lot of time building our blog, so we thought it was about time we shed some light on our blogging experience. For anyone who is hesitant about building a business blog, here’s how it has benefited us in under a year. How Often

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