Importance of Images

Getting Started with the Importance of Images Did you know the human brain can process visuals 60,000 times faster than text? Or that 90% of the information transmitted to the brain is visual? Most consumers come across large quantities of marketing material everyday - but how are you going to get them to notice you? This is where the importance of images comes in - they’re eye-catching in a sea of marketing material. Are you at

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Right Keywords for SEO

How to Select the Right Keywords Choosing the right keywords is one of the most crucial steps in SEO. Choosing the right keywords has been a necessary step of both search engine optimisation (SEO) and paid adverting (PPC). Keywords are what consumers enter into search engines to find your products, services and answers to questions. But choosing the right keywords is not a simple task, search behaviour is always evolving, and it can be a

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Email Subject Lines

How to Create Engaging Email Subject Lines You shouldn’t judge a book by its cover. Unfortunately, the same cannot be said for marketing emails. Email subject lines can actually determine whether consumers open your email - consumers often make a snap decision whether to open the email or delete it. Your subject line is one of the first things recipients see, so it’s important you make an excellent first impression. The success of your email

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Content Styles

How to Use Different Content Styles to Reach Your Audience While blogging is an effective content marketing strategy, there are many different content styles that can deliver rewarding results. There’s more to content marketing that standard copy, with varying content styles bringing in more brand awareness, new traffic, targeted visitors and more conversions. Setting Goals for Content Marketing Every piece of content should have a goal, no matter its style. Before you start planning your

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Could There Be a New Style of Facebook Ad? Facebook has announced that it is testing ads in search results. Tests will run in the social media platform’s primary search results and in market search results. Steve Carbone (link – twitter? If active), MediaCom (link) chief digital and investment officer, said, “It is also a good way to integrate search behaviors into Facebook, mimicking what Pinterest has already done successfully. That said, those platforms each

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All About the Psychology of Colour The psychology of colour can be used by businesses to influence consumer behaviour and encourage different reactions. Colour plays an important role in influencing what consumer’s think. Do you feel calmer when surrounded by cool colours like light green and sky blue? Do neon or bright colours trigger excitement? Does the colour red make you feel slightly alarmed and panicked? Or does it trigger a sense of urgency? We’ll

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Find Social Media Influencers

In this article, we’ll be detailing how you can find social media influencers for your industry and why your business needs them. What Are Social Media Influencers? An influencer is someone who has established credibility in a specific industry. Through social media platforms, they have access to a large audience with the power to persuade their audience to fulfil an action by virtue of their credibility and platform. Big names like Kylie Jenner or reality

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How to Decrease Cart Abandonment Imagine going into Asda or Debenhams, filling your shopping cart, only to be side tracked and to forget about your entire cart full of shopping and leave. This is not an uncommon scenario in the online world of ecommerce. It’s known as shopping cart abandonment, where consumers add items to their online shopping cart and never complete the transaction. Unfortunately, your cutting-edge website and simple purchasing process are not always good

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Meta Descriptions

Beginner’s Guide to Meta Descriptions Optimised meta descriptions have a crucial role in getting search engine visitors to click on your links. Think of them as mini-ads, the better optimised they are the more you can influence consumer behaviour and raise your CTR. In this article, we’ll be covering: 1. What is a meta description? 2. Do meta descriptions impact SEO? 3. Our top tips for creating meta descriptions 1. What is a Meta Description?

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Facebook

What Is Facebook Under Fire for Now? According to the emails, that were published by MP Damian Collins, Facebook has signed deals to give companies like Netflix and Airbnb privileged access to user data. Collins, who is a rather vocal critic of the social media platform, released more than 200 confidential internal Facebook emails about the operations at the company. The emails are said to reveal how Facebook allows companies to have special access to

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