Top 5 Methods to Keep Sales Leads Warm One of the most challenging parts of lead generation is keeping your sales leads warm. Some leads might show some interest at the start and then decide they don’t want to make a purchase at the moment. Some will show interest and enquire further about your products and service then you’ll never hear from them again. Some may enquire and ignore all your attempts at communication. 80%

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Lead Generation

Getting Started with Lead Nurturing Once you are gathering quality leads, you need to develop them to make a sale. The whole process is call lead nurturing, it’s the crucial next step after lead generation. In our previous blog posts we’ve covered lead generation, you can catch up here: - Beginners Guide: Lead Generate - How to Generate Leads What is Lead Nurturing? Lead Nurturing means supporting consumers at each stage of the buyer’s journey.

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Generate Leads

How to Generate Leads: 6 Top Tips Carrying on from our previous blog post, “Beginner’s Guide to Lead Generation” you should know that a lead is a person who has expressed interest in your company and lead generation is the process of getting leads. In this article, we will be exploring how you can generate your own leads. For a business to be successful they need people to buy from them, it can often be a

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Lead Generation

Lead Generation: The Basics Welcome to our beginner’s guide to lead generation marketing. Over the course of this week we will be exploring how lead generation works, the importance of building leads and effective strategies to build high-quality ones. But before we get into the nitty-gritty, we need to cover the basics. From a marketing perspective, you need to introduce your brand to consumers who have no idea who you are and what you sell

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The Top Reasons Why Google Loves WordPress As you probably know from our previous blog posts, we’re big advocates for WordPress websites. In addition to being one of the most powerful content management systems, with endless features and customisation, Google loves WordPress. If you optimise your WordPress website correctly, Google will reward you with higher rankings on SERPs. Meaning more website visibility and more website traffic. If you want to get up to speed with

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Website Maintenance

Why Website Maintenance is So Important Website Maintenance is not something you can afford to put at the bottom of your to-do list. Whilst it may seem like a chore, it’s a necessity that MUST be done. If you don’t maintain your website, you’re exposing yourself to a whole host of problems. You run the risk of your site failing, being hacked, a reduced ranking on SERPs, lengthy loading times and shed load of other

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Getting Started with the Benefits of WordPress WordPress is one of the most feature-rich content management systems (CMS) for websites. WordPress dominates the market share, with almost 60% of websites using a CMS opting for WordPress.  WordPress initially started as a platform mostly used for blogging, but it has developed into an innovative, customisable CMS. But what makes WordPress so good, especially when there are so many others to choose from? In this article, we

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What CMS is Best for Your Business? Choosing the right CMS, Content Management System, to host your website is like choosing the right location for your office space or shop. Deciding what CMS is best for your business consideration and the incorrect choice could negatively impact your business. If you’re unsure what a CMS is, or why you should use one, head over to yesterday’s blog post; - Why Your Business Should be Using a CMS

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CMS

Using a CMS VS HTML Arguably one of the most important things to consider when choosing to launch a website is which CMS, content management system, you are going to use. But before we explore the different content management systems, you need to know why you should be using one. If you have a website, you probably fit into one of the two categories. Your website pages are static and are built using HTML files

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Getting Started with Moz Pro Moz Pro has all the must-have tools for SEO, Search Engine Optimisation. Businesses can introduce Moz Pro into their marketing strategy to increase their SEO ranking on SERPs (search engine results pages) and keep a close eye on their competitor’s. What is Moz Pro? It’s a subscription-based product which offers businesses all the tools they need to run an effective SEO campaign for their own website and client’s. The most

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