Social Media for Customer Service

Beginner’s Guide to Social Media for Customer Service In today's article, we'll be looking at how businesses can use social media for customer service. Take on-board our tips and pay attention! We used to rely on word-of-mouth to make purchasing decisions. But with the development of technology, consumers often turn to social media to find answers to their queries, discover more about a brand and aid with the purchasing decision. We used to ask a

Read more 0

Social Media for Small Businesses

The Benefits of Social Media for Small Businesses In this article, we'll be looking at the value of social media for small businesses. Small businesses can have a lot on their plate. Often, it’s their social media marketing that falls of the to-do list when they’re short on resources or time. Whilst social media marketing is time consuming … small businesses cannot afford to miss opportunities to reach and engage their target market. Not only

Read more 0

Instagram Engagement

How to Convert Your Instagram Engagement into Sales When done right, Instagram can be a rewarding platform for businesses to generate leads, sales and ROI. We talked yesterday about the use of Instagram Pods - a trick to generate greater engagement on posts. After discussing the short-term benefits of using Instagram Pods, we concluded that fake engagement doesn’t convert into sales. But the integrity of Instagram Pods raises a good question, how do you translate

Read more 0

Instagram Pods

Have You Heard of Instagram Pods? Up until recently I had never heard of the term “Instagram Pod”. They’re also known as “Instagram Engagement Groups” - they’re a hack to beating Instagram’s Algorithm in an attempt to get more likes, comments, followers etc. It all seems pretty hush-hush, which is probably why we’ve never heard of them. If it’s an alien term to you too - then you’re in the right place. Instagram’s Algorithm Update

Read more 0

A lot of the time when articles mention chatbots they comment how much better the use of a bot is compared to email marketing. Some experts are confident that communicating through a chatbot is a lot better than an email, but together they can boost sales and increase conversions. Businesses don’t have to abandon their email list to increase subscribers for their chatbot. The more ways you can reach your audience the better - chatbots

Read more 0

Messenger chatbots

Messenger Chatbots Are the Future: Agree? Today, conversations can be automated and there’s no need to have people on-hand constantly to help consumers.  But, just a few years ago, the idea of having a robot help a consumer seemed ridiculous. It’s only in the past few years we have only just recognised the power of messenger chatbots and what they can do to help businesses. What Are Messenger Chatbots? There’s often some confusion about what

Read more 0

Thin Content

Why is Thin Content Bad for SEO? Back in 2011 Google introduced an update named Google Panda - which decreases the ranking of websites due to the low-quality of their content. ‘Thin’ content defeats Google’s objective to provide valuable, rich information to users - so websites with thin content are penalised on search results. Those with useful and relevant content are given better rankings. In today’s article, we’ll be looking at what thin content actually

Read more 0

8 Ways to Reduce Your Bounce Rate In today’s article, we’ll be offering our best advice on how you can reduce the bounce rate on your website. Businesses can’t just accept that their website has a high bounce rate. It can be hard to digest, because as the owner you love your own website, but why don’t your target audience? Bounce rates are often over looked - but they can actually tell businesses a lot

Read more 0

The Don’ts of Web Design - Mistakes to Avoid Dodging these common web design mistakes will help to make your website reach the top of relevant search results. The best websites have people and search engines in mind. Aesthetics should never be sacrificed for functionality - just like functionality should never be sacrificed for aesthetics. Websites must be attractive to look at - but they also need to comply with SEO practises to get targeted

Read more 0

Hosting Provider

Why Your Hosting Provider Has to be SEO-Friendly Using a reliable, SEO-friendly hosting service is one of the first things businesses have to worry about when launching their website. A hosting service can impact a website’s development, page ranking on search results and the overall performance of a website. What’s a Hosting Provider? It’s the company that provides the services required for your website or web page to be accessible on the internet. Websites are

Read more 0