What to Consider Before You Choose a Domain Name How much thought do you need to put in to choose a domain name? As long as it directs customers to your site, does it matter? Whilst it may seem like a small thing, your domain name is a key element to your website. Your URL is what users will see before the content in your website. It’s your first impression, a well-thought out domain name

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A Beginners Guide to Domain Names “What are domain names and how do they work?” It can be confusing to understand the difference between domain names, hosting and other services, particularly for beginners. It might sound basic, if you’re involved in building websites, but for those who are in unfamiliar territory, it’s everything but simple. There are plenty of resources about domain names, with buckets of information. However, they often don’t have new-starters in mind.

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Why Should You Make Your Site Google-Friendly? SEO should be a crucial aspect of your marketing strategy. Nothing can compare to a well-designed, fully optimised website that’s google-friendly and full of engaging content. SEO isn’t all sunshine and rainbows. It can be challenging, time consuming and actually rather infuriating when you’re not achieving the results you were hoping for. But hang in there – optimising your website won’t happen with a snap of your fingers.

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The Beginners Guide to Google’s Algorithm If your business has a website, you need to know about Google’s Algorithm, in this article, we will explore what Google’s Algorithm is and how it determines the ranking of your site pages. Why Google? Google is the dominant search engine. There are plenty of search engines, like Bing.com and Yahoo.com, but Google is leaps and bounds ahead of them in popularity. 1.17 billion people use Google Search, 77%

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Setting Goals for SEO Before we delve into how to set your own SEO goals, let’s remind ourselves briefly what SEO is. What is SEO? SEO stands for search engine optimisation. Simply, SEO is just about ensuring a website can be found when a searcher uses words and phrases relevant to the sites offerings. SEO isn’t as complex as it may first appear, it just involves ensuring your target market can reach your site through

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A Guide to Using WhatsApp For Business WhatsApp is open for business. WhatsApp isn’t just for family group messaging, it actually has a lot of bonuses that businesses should be taking advantage of. What is WhatsApp? It’s completely free to download. Messages are sent via your phone’s internet connection to let you chat to other users without using any of your SMS text messaging allowance. It’s not difficult to use – users can simply send

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There is No Right Way to Run a Social Media Campaign But, there are certainly useful guidelines marketers, business owners and managers should consider before launching a campaign. If you are involved in marketing campaigns, here are some useful suggestions. 5 Pointers to Consider Before You Run a Social Media Campaign Know Who Your Audience Are You audience can’t just be a ‘general audience’ every time you launch a new campaign. No matter how irresistible

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Our 3 Stage Guide to Running a Successful Social Media Campaign Social Media campaigns begin far before they reach the public. Running a successful Social Media campaign can take days, even weeks, from start to finish. Campaigns can be broken down into 3 main stages, planning, running and reviewing. It’s important to tackle one stage at a time to achieve fantastic results. I’ll be discussing what you should consider during each stage to help you

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Why Your Business Needs to Choose the Right Keywords It all begins with the searcher. What will they type into a search box? No matter how well-thought out your SEO methods are, if you aren’t using accurate keywords it’s completely useless. You must choose the right keywords. Spending time conducting keyword research is always time well spent. Keywords can determine your sites success or failure – if your chosen keywords aren’t resulting in any website

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Benefits of Advertising on Pinterest Most people will have heard of Pinterest, but businesses are often cautious of investing in it, but you really shouldn’t be! For those who are unaware, Pinterest is a social media website where users can share images and videos to other users, Pinners. Uploaded images (Pins), can be saved in to either a public or personal pin board, that can be followed, shared and customers. To fully understand the benefits

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