ranking factors for local seo

The Top-Ranking Factors for Local SEO Explained Local SEO holds significant opportunities for brick-and-mortar businesses looking to capture the attention of consumers close by. With “near me” searches increasing by 130% year-over-year, we thought we should remind you of the top-ranking factors for local SEO, so you can seek customers who are looking for a business like yours in your area. If you’re completely new to SEO, get up-to-speed with the basics through our previous

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Twitter

Here’s the Latest Rumour About Twitter Apparently, Twitter is experimenting with a new design, which will see users have a more interactive experience. Twitter has barely changed for years. While the social media platform has made a few minor tweaks and small feature changes, the general design has roughly been the same for as long as we can remember. But Twitter’s signature design could be about to change. According to reports, Twitter is launching a

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Plan an Influencer Marketing Campaign

4 Steps to Plan an Influencer Campaign Whether you’re a beginner to influencer marketing or you’re experienced in the field but looking for some guidance to keep on track, here is our simple step-by-step guide to plan an influencer marketing campaign. Before we get started on how to plan an influencer marketing campaign, get up-to-date with our previous influencer blog posts: Would a Social Media Influencer Help Your Business? How to Find Social Media Influencers

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Write Social Media Posts

How to Write Social Media Posts The way you write social media posts can affect your authority, reach and the success of your overall campaign. With more brands creating and sharing content on social media now more than ever, it’s becoming increasingly difficult for businesses to break through the noise and get their content noticed. Reaching your audience organically on social media is becoming increasingly difficult, particularly with the introduction of algorithms. Find out more:

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URL Structure

Beginners Guide to Building a URL Structure As you know, first impressions really do matter. And your URL structure is often one of the first things consumers see on search engine result pages. Your URL structure is one of the most fundamental stages of SEO - it’s an important piece of the puzzle when it comes to creating a successful web page. By the end of this article, you will know: 1. What a URL

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Repurposing Content

Getting Started with Repurposing Content While your website may generate a good amount of traffic every day, it doesn’t mean you have peaked your content marketing potential. Breathe new life into used content and gain more value from your already published posts. Capture the attention of more of your audience by repurposing content to scale your traffic, generate greater awareness and push leads and sales. After you publish your latest blog post and promote it

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Duplicate Content

Your Guide to Duplicate Content Time and time again we hear that websites shouldn’t have duplicate content. While many businesses know that their website shouldn’t have duplicate content, it’s often the case they don’t know what it is or how it implicates their website. Keep reading to find out exactly what duplicate content is, how it may affect your SEO and how you can fix the issue. What is Duplicate Content? Google Support offers a

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A/B Testing for Websites

Beginner’s Guide to A/B Testing for Websites In this article, we will be detailing how you can implement A/B testing for websites to increase conversion rates, generate leads, increase sales and boost ROI. Websites demand a lot of time and money, so you really should be making the most of it! From completing sign-up forms to booking an appointment to discuss your services, its important businesses know how to get the most out of their

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Setting Goals for 2019

Setting Your Business Goals for 2019 If all goes to plan, this time next year, you will have successfully completed your goals for 2019 … There is something motivational about the new year. For many businesses, the new year renews inspiration, enthusiasm and aspiration for improvement. Now is the perfect time to reflect on your 2018 and create your realistic goals for 2019. There are so many ways a business can improve, whether it be

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Marketing Trends 2019

Our Predictions on Marketing Trends 2019 As we come to the end of 2018, marketers are looking ahead to see what’s just around the corner in 2019. We’ve put together our predictions for the top marketing trends of 2019, so your business can be prepared for the changes that could happen. As digital technologies develop their capabilities, businesses are becoming more savvy at how to use them and it becomes even more challenging for brands

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