Twitter

Has Twitter Violated GDPR? Twitter is under investigation by Irish privacy authorities for possibly violating the General Data Protection Regulation (GDPR). According to Fortune, Michael Veale - a privacy researcher from University College London - requested Twitter provide him with more information about the data they collect when users click an auto-shortened link to a tweet. As he is entitled to under GDPR regulations, Veale asked the social media platform to hand over all the

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De-Indexed by Google

Has Your Website Been De-Indexed by Google? There are a whole host of reasons why your website isn’t ranking on Google SERPs. Maybe it’s because your website just isn’t as good as your competitors and there’s some SEO improvements you can do - but it can also be because you’ve been de-indexed by Google. Whilst standard SEO practises might seem simple - actually seeing results can be more challenging than expected. There’re competitors to think

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Social Media Writing Tips

Helpful Social Media Writing Tips In today’s article, we’ll be sharing our snappy social media writing tips, so you can better your own copy. Good social content takes time and thought to create. Effective copy is crucial to see results - and getting your social posts the attention that they deserve can be a challenge for any business. Your social media campaigns might focus on brand awareness, lead building, engaging with consumers or a different

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Competitor Analysis

How to do a Competitor Analysis Establishing even the smallest edge against your competitors can make a significant impact on your success of failure. With the advancements in technology and innovative research tools, businesses can find out more about the competition than ever before. But simply knowing general bits about their brand isn’t enough. To maximise success, businesses need to spend considerable time dedicated to researching competitors, so they can truly understand them. Why Competitor

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Stand Out from Competitors

How to Stand Out from Competitors In a world where every business wants to be No.1, it’s difficult to know how to stand out from competitors. Creating your own identity when your competitors are trying to do the same is challenging, but not an impossible mission. Knowing how to stand out from competitors is one of the biggest challenges that small businesses face. Consumers have infinite choices - they can seek local stores, small businesses

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Beginner’s Guide to Find Your Competitors In today’s article, we’ll be looking at the research tools that will help you find your competitors. Most businesses have some form of competition. Whether it be an organisation across the road that has the same target market, or an ecommerce company selling similar products and services. No matter if you have direct or indirect competitors, identifying who they are and what they’re doing is crucial to an effective

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What Are The Misconceptions of Digital Marketing? We’re going to dispel common misconceptions about digital marketing so business professionals, like yourself, can take their brand to the next level online. Although digital marketing is an extremely effective strategy for businesses, some aspects are clouded in myth and misconception. Like all things brilliant, there are several inaccuracies regarding digital marketing. But the most important thing to remember is that it’s a necessity for businesses who want

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Facebook Hack

All About the Facebook Hack Facebook is in the firing line once again - this time for a security issue affecting almost 50 million user accounts. Hackers stole digital login codes letting them take over accounts in Facebook’s worst every security breach. Attackers exploited a vulnerability in Facebook’s code that impacted “View As” - a feature that allows users to discover what their profile looks like to other people. They used Facebook access tokens, which

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Why People Are Leaving Your Website? In today’s article, we will be looking at the top reasons why people are leaving your website without converting. If you’re having issues getting website visitors to convert, then pay attention to the following mistakes which typically cause people to exit your site. Your content is compelling. Your product images are high-quality. Your site is professional and well designed. And your marketing efforts are bringing targeted traffic to your

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Benefits of Retargeting

Beginner’s Guide to the Benefits of Retargeting In this article, we will be looking at the benefits of retargeting and how a well-planned strategy can increase conversion rates. Why do visitors to your website leave? There are so many possible reasons why people don’t enquire or buy a product, fill out a form or complete another desired action. They might be researching and comparing different products / services, casually browsing, unable to find the information

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