The Top Reasons Why Google Loves WordPress As you probably know from our previous blog posts, we’re big advocates for WordPress websites. In addition to being one of the most powerful content management systems, with endless features and customisation, Google loves WordPress. If you optimise your WordPress website correctly, Google will reward you with higher rankings on SERPs. Meaning more website visibility and more website traffic. If you want to get up to speed with

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Website Maintenance

Why Website Maintenance is So Important Website Maintenance is not something you can afford to put at the bottom of your to-do list. Whilst it may seem like a chore, it’s a necessity that MUST be done. If you don’t maintain your website, you’re exposing yourself to a whole host of problems. You run the risk of your site failing, being hacked, a reduced ranking on SERPs, lengthy loading times and shed load of other

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Getting Started with the Benefits of WordPress WordPress is one of the most feature-rich content management systems (CMS) for websites. WordPress dominates the market share, with almost 60% of websites using a CMS opting for WordPress.  WordPress initially started as a platform mostly used for blogging, but it has developed into an innovative, customisable CMS. But what makes WordPress so good, especially when there are so many others to choose from? In this article, we

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What CMS is Best for Your Business? Choosing the right CMS, Content Management System, to host your website is like choosing the right location for your office space or shop. Deciding what CMS is best for your business consideration and the incorrect choice could negatively impact your business. If you’re unsure what a CMS is, or why you should use one, head over to yesterday’s blog post; - Why Your Business Should be Using a CMS

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CMS

Using a CMS VS HTML Arguably one of the most important things to consider when choosing to launch a website is which CMS, content management system, you are going to use. But before we explore the different content management systems, you need to know why you should be using one. If you have a website, you probably fit into one of the two categories. Your website pages are static and are built using HTML files

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Getting Started with Moz Pro Moz Pro has all the must-have tools for SEO, Search Engine Optimisation. Businesses can introduce Moz Pro into their marketing strategy to increase their SEO ranking on SERPs (search engine results pages) and keep a close eye on their competitor’s. What is Moz Pro? It’s a subscription-based product which offers businesses all the tools they need to run an effective SEO campaign for their own website and client’s. The most

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What You Need to Know About Page Authority In our previous blog post, “Beginner’s Guide to Domain Authority” we discussed the importance of implementing SEO tactics, particularly link building, to boost a website’s Domain Authority Score. Domain Authority is the score of the entire website, where as Page Authority is more specific. If you haven’t yet read our blogs about link building, you can catch up here; - What is Link Building? - The Top

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Getting Started with Domain Authority There are around 644 million active websites, most of which will be competing with other websites to establish themselves on the web. It’s important for websites to appear on SERPs when relevant, search engines like Google implement algorithms to decide what website pages should appear on SERPS and where. Page rankings are based on several factors, like keywords, backlinks, content and so on. One of  the most effective strategies to

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Our Guide to the Benefits of Link Building In our previous blog post, “What is Link Building” we explored the importance of implementing white-hat link building strategies to improve a website’s SEO. Today we will discover the primary benefits of link building and why the challenge of building links is completely worth it in the long run. As we have covered previously, link building has the sole purpose of improving a website’s optimisation and ranking

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Getting Started with Link Building What’s link building? Why is link building one of the most recommended SEO strategies? What effect does it have on your website? In our previous blog post, “Beginners Guide; What is SEO” we started to discuss link building. In the articles to come, we will be exploring link building in greater detail, so you can implement your own link building strategies. We all try to make our websites SEO-friendly, so

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