Social Listening

Why Social Listening is a Must for Businesses In this article, we’ll be covering the basics of social listening - including what it is, why it’s important and what it involves. Social media isn’t just a platform to broadcast marketing and advertising. It’s an insightful tool for businesses to discover key insights about their business through monitoring social conversations and using the information to improve their overall business strategy. What is Social Listening? It’s the

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Social Media Wi-Fi Drives Business Growth

The Benefits of Social Media Wi-Fi for Business Growth These days if a venue isn’t offering Wi-Fi, then chances are customers will spend less time there, never return or go to a competitor. To reap the benefits of social media Wi-Fi, businesses need to take full advantage of what wireless connection really has to offer. Many venues offer customers access to the internet via their Wi-Fi network. We’ve said goodbye to the days where Wi-Fi was

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Facebook Loses 1 Million Users … In just three months, Facebook has lost a million daily and active users. According to Facebook’s latest figures, the number of Europeans logging onto the platform everyday has dropped from 279 million to 278 million, and monthly Europeans users has fell from 376 to 375 million. Why Has The Number of Facebook Users Fallen? The social network and its founder, Mark Zuckerberg, have been in the news a lot

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IGTV Video Ideas

IGTV Video Ideas - Here’s What You Could Post In today’s article, we’ll be sharing IGTV video ideas to help you kickstart your brand’s own channel. Times are changing, businesses are a lot more open to testing and creating long form video content, in the hope that is delivers better views, engagement and helps them achieve their business goals. Most of the time, video marketing is associated with content that is around 10 seconds long.

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Introducing IGTV

What You Need to Know About IGTV A few months ago, Instagram launched IGTV - an app which allows users to watch lengthy, vertical videos. Is IGTV A Smart Move? We have two questions … 1. Instagram built the app for videos that are longer than 60 seconds - which could be a questionable move since, according to Wistia,videos up to two minutes long get the most engagement. So why launch a new app when shorter videos

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Video Creation Process

Video Creation Process: Step-by-Step Guide Before the record button is hit and before any money is spent, businesses need to spend a considerable amount of time planning their content. Pre-production is actually where the magic happens, it’s where we can brain storm ideas, realistically consider our budget and ensure we’re going in the right direction. Businesses can sometimes avoid video marketing because of 3 reasons. 1. It’s expensive 2. They require a lot of effort

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Find Your Audience on Social Media

Beginner’s Guide to Finding Your Audience on Social Media For a business to make the most out of their social media marketing, they need to make sure they’re reaching the right audience and that they’re efforts are not going to waste. But what social network is best for you? With so many to choose from, it is understandable why businesses are unsure how to reach their target audience on social media. Who’s Your Audience? One

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Seasonal Content

Beginner’s Guide to Seasonal Content Websites are in a constant war for search result rankings, traffic, leads, sales and ROI. All of us are always thinking of news ways to produce innovative content, whether it be through blogs, tutorials or step-by-step guides, businesses need to avoid falling into a rut with unoriginal content. As a business, it’s important you constantly keep on top of the latest industry trends and the creative ways you can engage

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Run Social Media Experiments

Step-by-step Guide to Your Own Social Media Experiments Social media promotes innovation and creativity. Experiments have been around for some time - because they help businesses improve their strategy, sales and success. Technology has truly allowed marketers to experiment with their practises and discover what’s working best. One popular form of testing is social media experiments. Social media is constantly changing - trends come and go, popular strategies vary, and marketing methods transform. Think of

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Twitter for Customer Service

The Rising Trend of Using Twitter for Customer Service It’s a common practise for consumers to turn to social media channels like Facebook, Twitter and Instagram for customer support. Many businesses have recognised the benefits of responding to customer reviews, queries and commons on social media. You might have noticed the rise of customers taking to Twitter to share their experiences, both good and bad. But why is Twitter the best customer service channel? It’s

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