With the decline of reaching your target audience organically on Facebook and the introduction of algorithms on Facebook and Instagram, paying for social media advertising is becoming one of the most effective ways for a business to ensure their messages are reaching their targeted audiences with the right message.  “Over the past two years, we’ve really seen a shift on social, especially on Facebook, to a pay to play environment. Facebook’s algorithm puts business pages

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With the flourishing of social media, you might see a website as an unnecessary expense. You may think an active LinkedIn, Twitter, Facebook and Instagram account fulfil your online presence. Your website and social media accounts will work harmoniously. Social media is a great way to build awareness and to engage with potential and existing customers, but it’s not where people expect to find out important information. With your own website, consumers can easily find

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As the digital world continues to advance, there are more and more incredible ways to use digital data to connect with customers. One of the ways to increase customer connection is the use of Social Wifi. No matter where we go, most places have free WIFI. However, not all businesses are aware of the amount of customer data that is right under their noses. You can transform your standard wifi into Social Wifi, not only

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We’re all so busy nowadays. If you’re not working towards tight deadlines, you're rushing around all day to get to meetings on time and you have what seems like an endless to-do list and hundreds of unread emails. The appeal of productivity apps is obviously unarguable, they are transforming our working lives for the better. With so many different apps out there (and admittedly some do the complete opposite of increasing productivity) we’ve chosen our

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Prepare for battle, Black Friday is almost here. For many, the thought of Black Friday is anything but appealing. Images of stressed shoppers pushing and shoving to fight over the last of the heavily discounted televisions and ridiculously early ques forming outside of super markets are good enough to give anyone nightmares. But are the deals too hard to resist? Are they that good, you’d be stupid not to suffer the pain of long ques?

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If you have any involvement in social media, it’s very likely you’ve heard of both, if not one, Buffer and Hootsuite. Whilst you can use Buffer and Hootsuite interchangeably, they have their own strengths and weaknesses. They’re two of the most popular social media management tools, but who will come away as our champion social media tool? The Prices Buffer Hootsuite Buffer 5 Main Attractions 1-  Its automatic – Nobody likes a time waster, there’s no

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Did you know there are about 4.3 billion email accounts? ? Or that email marketing generates 174% more conversions than social media? There’s a big hype over the power of social media, but it certainly hasn’t knocked emailing marketing of its pedestal. In a nutshell you want your audience to open, read and click. It’s sounds easy. But how do you increase your click-through rates? Use our tips to create successful email marketing campaigns 1 -

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5 Simple Social Tips

No matter what your business may be – your customers are online. Based on 2017 statistics, there are 2.46 billion social media users and this is due to increase to an estimated 3.02 billion by 2019.  Do you want your business to grow quickly? Do you want a wide target audience at your fingertips? Social media will solidify, motivate and strengthen your existing brand. Your company’s voice will be heard and shared across the world

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The phrase “digital marketing” is mentioned a lot and as digital marketers we often wrongly assume that everyone knows what it is. You could be asking yourself, is it really that important to know what it means? The answer is yes. Yes, it’s important – digital marketing is everywhere, it caters to the modern consumer, can often be more cost effective than traditional marketing, certainly more measurable and ensures business survival. Digital marketing means how

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